Weight Watchers has promoted its marketing and engagement director, Nicole McInnes, to managing director for A/NZ and brought on a new marketing chief.

Youi has brought on Optus former senior director of consumer marketing, Angela Greenwood, as its new chief marketing officer.

CMO is delighted to confirm Adore Beauty’s chief marketing officer, Dan Ferguson, Laser Clinics Australia global chief marketing officer, Louise Chamberlain, Pernod Ricard’s global marketing director, Eric Thomson, and Optimizely’s global chief marketing officer, Kristin Allegra Williams, as panellists for our first State of the CMO 2022 webinar.

REA Group has extended the remit of its chief marketing and audience officer as one of several executive leadership changes announced this week.

Wesfarmers has brought on former Carsales marketing chief, Kellie Cordner, as chief customer officer of its new-look OnePass retail loyalty program.

Digital is no longer for the differentiator for marketing. Instead, it’s the combination of scaled judgment and empathetic influence that will provide CMOs with the superpowers required to deliver sustainable enterprise growth.

In the latest in our food for thought series, CMO reached out to several marketing leaders to ask them: How are you striving to achieve simplicity across your marketing function and as a marketing as well as business contributor?

Mark Khademi built his marketing career working in service businesses, first in the energy sector, and then later as head of marketing for the challenger mobile brand Amaysim. But in his new role as vice-president of marketing for Australia at online furniture maker, Koala, he finally gets to market something tangible.

Former American Express and Luxottica senior marketing leader, Jee Moon, has switched retail and financial services for technology and joined Australia-based data intelligence software vendor, Nuix, as its chief marketing officer.

Seven in 10 CMOs are reporting increased budgets compared to last year, according to the latest Gartner 2022 CMO Spend and Strategy Survey.

Pivoting an entire organisation from a sales-led to marketing-led culture is firmly in the sights of Profectus Group’s first chief marketing officer.

Amaysim has promoted its chief marketing officer, Renee Garner, to company head, the youngest and first female leader in the mobile virtual network operator’s 11-year history.

Brick Lane Brewery CEO, Paul Bowker, is the first to admit his perceptions of marketing have dramatically changed as the business has matured.

​Blooms The Chemist has appointed a new chief marketing officer to build brand strategy and drive visibility as well as build out its marketing team.

Retail fintech player, Slyp, has extended the role of its head of marketing to chief of staff in a move it says will help streamline executive decision making around strategy and growth objectives.

Regional accommodation network provider, G’Day Group, has appointed Sportsbet’s former head of engagement as its new chief marketing officer.

If there’s one principle Judo Bank’s Kevin Ramsdale consistently uses to guide the specialist lending and banking group’s marketing approach, it’s knowing when to act and importantly, when not to.

Qantas has united its airline and loyalty marketing under one chief marketing officer as part of a restructure of the team geared at better uniting the two sides of the business and improving marketing efficiency.

Marley Spoon chief marketing and growth officer, Kate Whitney, has joined the ever-growing ranks of marketing leaders taking on board roles and become a non-executive director at Wisr.

Diversity of thought and experience are touted as increasingly important ways for organisations to get ahead, devise competitive advantage, build resilience and innovative thinking culturally, implement change and ultimately, drive growth.

Audible’s director of brand and content marketing has switched audiobooks for the fitness sector and joined Fitness & Lifestyle Group as its new general manager of marketing and PR for A/NZ.