Slyp marketing leader also becomes chief of staff

Fintech extends role of its marketing chief to also overseeing executive decision making

Retail fintech player, Slyp, has extended the role of its head of marketing to chief of staff in a move it says will help streamline executive decision making around strategy and growth objectives.  

Jude Blankfield joined Slyp as head of marketing in October 2020. Prior to this, she was VP of marketing for ecommerce tech company, Rokt, and spent 10 years working in PR, marketing and events locally as well as in New Zealand and the UK. Clients over this time included Sony PlayStation, Procter & Gamble, V8 Supercars and Masterchef.  

As Slyp’s first chief of staff, Blankfield is tasked with creating efficiencies in decision making for the fintech’s executive committee, supporting business strategy and laser-focusing decisions based on the goals of the organisation. She also retains her marketing remit and will work in association with the group's head of people by acting as an extension of the CEO and broader executive team in helping drive forward people and culture initiatives.

Jude BlankfieldCredit: Slyp
Jude Blankfield

Slyp has created a smart receipt technology that’s now back by all four of Australia’s big banks. The company received $25 million in Series A investment funding in February 2022 led by former PwC boss, Luke Sayers, and supported by Catch Group founders and brothers, Gabby and Hezi Leibovich.  

“I’m thrilled to have been appointed Slyp’s first chief of staff and to be working directly with our executive team to get Slyp Smart Receipts into the hands of one in two Australians by the end of this year,” said Blankfield. “Our proprietary Smart Receipt technology is the logical next step in customer experience transformation and I’m excited to have greater involvement in curating the gold standard in frictionless and personalised shopping experiences for Australians as we scale in 2022 and beyond.”   

Slyp co-founder and CEO, Paul Weingarth, said Blankfield’s strategist mindset was the trigger for her expanded remit.  

“Since joining the team, Jude’s counsel has been instrumental in driving Slyp’s credibility and growth in key markets,” he stated. “Her experience in the startup ecosystem and entrepreneurial mindset is makes Jude a natural fit for the chief of staff role, and I look forward to working closely together as we take Slyp’s growth strategy to the next level.”

CMO and chief of staff: A unique combination

Combining CMO with chief of staff is an unusual one, recruiters and executives speaking to CMO agreed.    

Managing partner at 100Percent Partners, Michele Philips, said the need for a chief of staff often comes from the CEO seeing different functions working in silos, and wanting to transform or scale up a business. She noted over the last year, the executive recruitment firm has placed two executives also fulfilling chief of staff duties.  

“Chief of staff is a title that originally came from government - we do see them in corporates although the specific title is not that common,” Philips commented. “In the absence of a chief of staff title, this role may fall to one of the other executives, be picked up by a project management office, or simply not be filled.”  

Typically, those taking up a chief of staff position include strategy consultants and people with an HR background. However, Philips said marketers are well placed to assume the role.  

“Marketers can bring two things together: They often work cross-functionally across the business, so they have relationships with stakeholders across the business and they see how the different departments work together and where things may not work,” she explained. ”They also have a strategic focus on growth and the customer. With the desire for the company to deliver its strategy, they can then look into the organisation and see the things that are preventing this from happening.  

“In addition, marketers often have good levels of resilience, a passion for change and build relationships of trust - all important attributes of a good chief of staff.”  

Philips noted several career and learning benefits to the managers that take up these roles, not least of which is working closely with the CEO. This offers a form of apprenticeship around broad business issues that the executive may not otherwise get if they were focused just on one function, she added.

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page 



Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...


Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more



CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...


The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in