Chobani merges marketing into one demand team

GM category and sales leads newly merged sales, marketing and category division at the yoghurt and dairy products producer

Chobani Australia has combined its marketing, sales and category teams in a new demand function following the departure of general manager of marketing, Damian Young.  

The FMCG has appointed Julia Clark to the newly created role of general manager of demand overseeing the merged division. The 10-year company veteran reports directly to managing director, Lyn Radford.  

According to the company, Clark will play an integral role in supporting the strategic evolution of the business, which has just celebrated its 10th year in the local market.    

“Alignment of our demand strategy has never been more important as our retailers evolve their businesses to meet changing consumer preferences and behaviours to better satisfy consumer and shopper expectations,” Radford told CMO.  

“Since joining the business in April 2012, Julia has been instrumental in launching and growing the Chobani brand and building our sales and category functions and capability over the past nine years. Julia’s experience in leading high-performing teams and executing effective sales, category and marketing strategies will be integral to our continued success.”  

Clark said she was excited to be taking on the full demand value chain. Prior to the latest remit, she was GM sales and category and also previously worked in brand category roles with Lion Co and Allied Bakeries in the UK.  

“Chobani Australia has ambitious growth plans and I’m excited to be leading the demand function as we continue to evolve the Chobani and Gippsland Dairy brands,” she commented. “A continued focus on digital transformation and consumer insights will be key to delivering on our strategic aspirations in both inside and beyond the yogurt category.”  

CMO understands Young left Chobani Australia in October. He’d been the general manager of marketing since January 2012, sitting on the company leadership team and overseeing marketing, new product development and innovation, brand marketing, communications, consumer services and field marketing.    

Prior to this, Young held marketing roles across Lion Co, Australian Country Spinners and Nestle Peters Ice Cream. Young was recognised for his achievements in the 2018 edition of the CMO50 list of Australia’s most innovative and effective marketing leaders.  

Earlier this year, Chobani took the wrappers off a new activewear campaign as part of efforts to generate buzz and excitements around the brand.

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page  




Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...


How JobAdder's CMO is bringing the human truth to B2B rebranding

Read more

So many words, so little business benefit.

Brett Iredale

How JobAdder's CMO is bringing the human truth to B2B rebranding

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

Ms Bennett joined in 2017 yet this article states she waited until late 2020 to initiate a project to update the website. The solution t...

Munstar Cook

How Super SA put customers at the heart of its digital transformation

Read more

Its a informative post thanks for sharing

Galaxy Education

The people and process smarts needed to excel in omnichannel retailing

Read more

Blog Posts

The real cost of doing customer service badly

Headlines of unacceptable waiting times to get onto Qantas will have many brand owners, chief executives and boards thinking, ‘thank goodness that is not us’. But Qantas isn’t the only company being inundated with calls with no reprieve in sight, it’s just dominating headlines right now.

Kath Blackham

CEO, Versa

The 15 most-common persuasion mistakes

As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.

Michelle Bowden

Author, consultant

5 commonly missed opportunities when marketing to multicultural customers

The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.

Mark Saba

Founder and CEO, Lexigo

Sign in