Chobani marketer recruited as marketing and innovation leader at Majans

Damian Young to join snacks manufacturer in a newly created role from January

Damian Young
Damian Young

Former Chobani Australia marketing leader, Damian Young, has confirmed he’s joining snack manufacturer, Majans, as its first head of marketing and innovation.

Young spent the past 10 years working for Chobani as general manager of marketing, sitting on the company leadership team and overseeing marketing, new product development and innovation, brand marketing, communications, consumer services and field marketing. He left the FMCG in October.   

Prior to this, Young held marketing roles across Lion Co, Australian Country Spinners and Nestle Peters Ice Cream. Young was recognised for his achievements in the 2018 edition of the CMO50 list of Australia’s most innovative and effective marketing leaders.  

At family owned Majans, Young is taking up a newly created role overseeing a portfolio that includes brands such as Bhuja and Infuzions. He starts on 10 January 2022 and reports to the board.

Reflecting on his time as part of the Chobani team, Young said he enjoyed the journey from “scrappy” to number one brand in the Australian market. He highlighted founder and owner, Hamdi Ulukaya, as both a visionary and inspirational leader to work with, and thanked both current chief, Lyn Radford, and former MD, Peter Meek, for bringing him into the business.

“We were determined to bring Australians better food and challenge what is possible in the food industry,” he said in a LinkedIn post announcing his new role. Aussie shoppers loved what we did, and their purchase decisions made Chobani the number one brand by value in 2017 – a position Chobani has held ever since.

“Chobani has exceeded all expectations of what I thought we could achieve when I joined the business. It has been a non-stop, action-packed adventure. I have been getting itchy feet for new challenges though, and felt it was the perfect time to leave the business in good hands.”

As previously reported on CMO, Chobani has now combined its marketing, sales and category teams into a new demand function following Young’s departure. Overseeing the new-look team is Julia Clark, another long-time employee of the business. The newly created role of general manager of demand see Clark reporting directly to managing director, Lyn Radford.  

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page      


Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...


How JobAdder's CMO is bringing the human truth to B2B rebranding

Read more

So many words, so little business benefit.

Brett Iredale

How JobAdder's CMO is bringing the human truth to B2B rebranding

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

Ms Bennett joined in 2017 yet this article states she waited until late 2020 to initiate a project to update the website. The solution t...

Munstar Cook

How Super SA put customers at the heart of its digital transformation

Read more

Its a informative post thanks for sharing

Galaxy Education

The people and process smarts needed to excel in omnichannel retailing

Read more

Blog Posts

The real cost of doing customer service badly

Headlines of unacceptable waiting times to get onto Qantas will have many brand owners, chief executives and boards thinking, ‘thank goodness that is not us’. But Qantas isn’t the only company being inundated with calls with no reprieve in sight, it’s just dominating headlines right now.

Kath Blackham

CEO, Versa

The 15 most-common persuasion mistakes

As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.

Michelle Bowden

Author, consultant

5 commonly missed opportunities when marketing to multicultural customers

The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.

Mark Saba

Founder and CEO, Lexigo

Sign in