Customer experience is the new marketing agenda, and marketers must turn their attention to customer journeys, data and technology, and advocacy if they’re to survive in today’s experience economy.

Personal recommendations have long been perceived as one of the most persuasive forms of marketing, especially when they are delivered by trusted parties such as friends and family. But despite social media’s ability to connect individuals, it has not proven effective in harnessing recommendations for brands.

Few global businesses have been as committed to connecting commercial success with global sustainability as Unilever.

LinkedIn has revealed its list of Australia’s top 10 most influential brands based on their content marketing efforts.

Treasury Wine Estates global CMO, Simon Marton, is on a mission: To transform the culture of the wine manufacturing business from a production-led, wine-making mentality, to a brand-led and consumer focused one.

Australian’s love of live experience is being picked up by brands as a means of growing their connection with customers and boosting revenue.

Consumers are increasingly playing Batman in brand experiences and brands must be happy as Robin, BNP Paribas Fortis’ marketing and communications director, Xavier Dumon, claims.

Virtual reality and 3D effect videos across Facebook and Instagram are two ways AMP Capital Shopping Centres is embracing technology innovation in its brand and engagement programs.

As interactions between brands and consumers become automated, and as businesses streamline and mechanise processes, humanity and honesty become even more vital to customer success.

Music identifying app, Shazam, says its new visual recognition functionality transforming static images into dynamic pieces of content will help brands better engage with mobile consumers.

Undergoing an integrated brand refresh at TravelEdge has not only helped the company better reflect the relationship and strength of its five brands to customers, it’s also lifting staff engagement.

Apple is again the world’s most valuable global brand this year at US$247 billion, while Telstra has entered the top 100 list for the first time, the latest BrandZ Top 100 Most Valuable Global Brands study reveals.

Lendlease has unveiled a new-look logo and brand identity in a move that marks a new chapter for the Australian property group.

You don’t build a brand by advertising, you build it by fostering customer advocacy, Philips’ VP and chief marketing officer, Damien Cummings, claims.

Google has again come up trumps as Australia’s most influential brand among consumers, the latest Ipsos Most Influential Brands study for 2015 reports.

We’re entering the third era of digital transformation where a customer’s experience of your products and brand will be delivered via “living services” fuelled by data analytics, the Internet of Things and real-time, contextual engagement.

Microsoft’s first retail store in Australia could be the brand tool the vendor needs to reposition itself as an immersive consumer lifestyle choice, Uberbrand’s chief claims.

Microsoft has revealed plans to open its first branded store outside the US in Australia.

When Tony Phillips took his first steps out of the advertising agency world and into Coles’ marketing team in 2007, doing a good job largely meant producing an ad on time.

Woolworths has again been named Australia’s most valuable brand despite a 10 per cent decline in value and a healthy performance by Telstra.

Creating a name for a new brand—either a company or a product—is an exciting venture. You are preparing to attend the very birth of what will hopefully become a profitable and dynamic force in the market.