Apple is again the world’s most valuable global brand this year at US$247 billion, while Telstra has entered the top 100 list for the first time, the latest BrandZ Top 100 Most Valuable Global Brands study reveals.

Lendlease has unveiled a new-look logo and brand identity in a move that marks a new chapter for the Australian property group.

You don’t build a brand by advertising, you build it by fostering customer advocacy, Philips’ VP and chief marketing officer, Damien Cummings, claims.

Google has again come up trumps as Australia’s most influential brand among consumers, the latest Ipsos Most Influential Brands study for 2015 reports.

We’re entering the third era of digital transformation where a customer’s experience of your products and brand will be delivered via “living services” fuelled by data analytics, the Internet of Things and real-time, contextual engagement.

Microsoft’s first retail store in Australia could be the brand tool the vendor needs to reposition itself as an immersive consumer lifestyle choice, Uberbrand’s chief claims.

Microsoft has revealed plans to open its first branded store outside the US in Australia.

When Tony Phillips took his first steps out of the advertising agency world and into Coles’ marketing team in 2007, doing a good job largely meant producing an ad on time.

Woolworths has again been named Australia’s most valuable brand despite a 10 per cent decline in value and a healthy performance by Telstra.

Creating a name for a new brand—either a company or a product—is an exciting venture. You are preparing to attend the very birth of what will hopefully become a profitable and dynamic force in the market.

Lego has become the world’s most powerful brand while Woolworths is still Australia’s most valuable, according to the latest results from Brand Finance.

ASX-listed Treasury Wine Estates has appointed a new global marketing services provide as it seeks to unify its brand and marketing efforts worldwide.

Commonwealth Bank has reclaimed the top spot on this year’s Australian Brand Finance banking 500 league table from rival organisation, ANZ, after a two-year hiatus.

In December, Mondelez International revealed the results of its inaugural Mobile Futures program in Australia, partnering five key brands with local technology startups. We catch up with the company's MD for Australia and New Zealand, Amanda Banfield, to hear her views as a leader on how the program has impacted the rest of the business.

Marketers taking up the reins as their company’s first CMO must not only be flexible but also willing to learn, embrace data wholeheartedly and keep their eyes firmly on delivering results.

Marketing leaders are an organised lot by instinct, as well as by professional necessity. But GE’s Suzana Ristevski’s ability to seek out and balance creativity with commercial, ideas with execution, and agility with insight, arguably gives her an edge.

Digital disruption has triggered a rebrand and two-year operational and technology transformation program at Australia’s local search, directories and media company, Sensis.

Two Australian marketers have devised a new methodology for positioning products and services that relies of interpersonal attraction to connect brands emotionally with consumers.

HJ Heinz, Sprint and Bausch + Lomb were the most expensive brands acquired globally last year, according to the latest Top 20 brands list from trademark database manager, Markables.

The V8 Supercars sporting event has launched a new brand identity aimed at widening the appeal of the championships as it looks to bring more brands and car manufacturers into the competition.

There are certain friends you don’t have to think about trusting, because they are simply trustworthy, Gelato Messina’s co-founder, Declan Lee, believes. And that’s exactly what the Australian cult gelato brand has set out to be: A customer’s best friend.