Brand Strategy

Leadership

Woolworths names first CMO

Woolworths has appointed a former marketer from archrival Coles to become the supermarket’s first CMO.

Digital Marketing

Telling the right story: Best Western's customer experience journey

Personalisation is the current catchcry of marketers looking for a way to better demonstrate value to their customers. For the marketing team behind the Best Western group, it’s also the personality of each member location that provides the foundation for brand and customer success.

Digital Marketing

4 brands making customer loyalty programs work

We talk to four brands running customer loyalty programs to find out what they’re doing to meet the changing needs of more technology-savvy, increasingly mobile customers.

Leadership

CMO interview: Travelling with a clear brand direction

When it comes to being a marketing chief these days, emphasis is often placed on the importance of an analytical, data-driven approach. But for Wotif Group’s general manager of marketing, Michael Betteridge, success comes from having the best of both science and art.

Woolworths and Telstra lead Australian brands list

Woolworths has retained the top spot as Australia’s most valuable brand and Telstra has chalked up the highest growth of any local brand to date, according to the latest Brand Finance Global 500 list.

Leadership

What we can learn from the brand of faith

When it comes to enduring brands that have withstood the test of time, many of us think of 20th century luminaries such as Coca-Cola. But there is a much older brand out there that has not only remained relevant for the past 2000 or so years, it is also followed by one-third of the world’s population.

Social Media

Is bad social worse than no social?

Using social media poorly can do more damage to a brand than not using it at all, according to marketers on a panel held by hosting and colocation firm UKFast at its office in Manchester.

Leadership

Streaming a new brand: Rdio's Colin Blake

There aren’t that many marketers who boast both solid branding roots and broader business leadership and development experience. But head of territory Australia and New Zealand for music streaming company Rdio, Colin Blake, not only possesses these skills, he’s also coached the Canadian Olympics snowboarding team.

Social Media

Why CMOs can't ignore social media governance

Social media has become an intrinsic part of our brand and corporate lives. Yet the number of organisations lacking governance strategies around these highly interactive and dynamic channels is alarming.

Leadership

CMO interview: Marketing the wool off a sheep’s back

Many marketers can count the number of Australian owned, globally recognised brands on one hand. So it’s no surprise that experienced marketer and strategist, Rob Langtry, considers being brand custodian for the country’s wool industry a rare privilege.

Featured Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

More whitepapers

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

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Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

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Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

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CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

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AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

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Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

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Blog Posts

Why if marketing is all you do, you’ll never be very good at it

OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” And also, “I bet this bubble-bashing piece will go on to explain how I can achieve better results through some heady dose of new life experiences, new routines and annoyingly different opinions on social media.”

Dane Smith and Toby Harrison

Ogilvy Australia

A leader’s role in rebuilding a culture of confidence

Every day, there are new predictions and studies on the future of work, the state of the economy and the unfolding global pandemic. All of which creates uncertainty and heightens the imperative of effective leadership.

Michelle Gibbings

Workplace expert, author

Confused About Your Customers?​

​I've worked in brand and marketing for more than 20 years. But there’s one area where I’ve found myself going around in circles and I must admit I'm becoming increasingly confused.

Rich Curtis

CEO, FutureBrand A/NZ

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