Few charities put the people they help at the apex of their branding strategy. But for The Big Issue, those homeless or disadvantaged people who don the bright yellow vest don’t just sell the fortnightly magazine, they are also the public expression of the organisation’s ethos as a social enterprise.

In Episode 11 of this new podcast series, BrandHook MD, Pip Stocks, talks with Australia Post chief innovation officer and former CMO, Greg Sutherland, about how brand reputation today is built on what customers say, why that’s reflective of experience, and what AusPost is doing to tackle that.

Foxtel has confirmed Mark Buckman will leave the pay TV giant in December, just 18 months after joining to head up its marketing, customer and retail strategy.

In Episode 9 of this new podcast series, BrandHook MD, Pip Stocks, catches up with VicSuper executive manager of marketing, insights and experience, Sara Daymond, about why there’s no point only progressing something around the edges if you want to truly improve your customer experience, and how seamless interaction is vital to success.

Millennials have already had a significant impact on culture, society, economics and ways of working. And once they hit the c-suite and gain positions of true executive influence, the whole marketing and advertising model will get a shake up once more. That’s just one of the many interesting insights millennials expert, Matt Britton, has on the transformational impact the first generation to grow up with the Internet is having on the world.

In Episode 8 of this new podcast series, BrandHook MD, Pip Stocks, talks with Meridian Energy Australia and Powershop Australia CEO, Ed McManus, about the importance of creating easy and quick experiences for customers - and being honest about what you can truly deliver as a brand.

Driverless cars will very likely save lives and reduce congestion. But for those of us enslaved to the daily commute, they might also mean the emancipation of countless minutes and hours spent stuck behind the wheel. So what will we do with our regained time, now that we are no longer distracted with the task of actually driving?

Too many brands still focus on who they are and lack the noble cause and purpose required to meet the expectations of modern consumers, Silicon Valley brand guru, Allen Olivo, claims.

​Brands that don’t start contextualising around the consumer in real time through ‘living services’ are at risk of being disintermediated by 2020, Reckitt Benckiser’s chief digital officer claims.

People marketing is the biggest untapped opportunity marketers have to drive success for their organisation, Mercer’s global CMO claims.

Trust is playing by new rules in today’s world of digitally driven marketplaces. But human relationships remain pivotal to building successful brand-consumer interactions today and into the future.

The only way to ensure your brand strategy is robust enough for the long term is to focus on customer truths you know will hold true long term, CommBank’s marketing and strategy chief says.

The decision to rebrand Athlete’s Foot’s is just the tip of the iceberg in a comprehensive plan that sees the retailer tapping deeper customer insight and technology to build better engagement with consumers, its marketing chief says.

Cook Islands Tourism (CIT) is looking to looking to build out a comprehensive digital advertising strategy after its first-ever programmatic activity resulted in double-digit brand recall across Australia and New Zealand consumers.

Walled gardens such as those built by Google, Facebook and Amazon are the deepest threats to another brand’s customer data and survival, martech guru, David Raab, claims.

While explosive growth in data volumes presents a challenge for many marketers, for US-based data storage technology company, NetApp, servicing that storage need has helped it grow to US$5.5 billion in annual revenue. But the company’s success has also come at a cost, serving to typecast and limit its visibility. Enter the CMO.

​A lift in episodic as well as strategic Net Promoter Scores (NPS) is proof Telstra is acting on its number one objectives of putting customers first, CEO, Andy Penn, claims.

Office products supplier, Staples, has unveiled a new A/NZ brand, will significantly invest in digital and customer data capabilities and is hiring an executive level marketing chief following a private equity buyer earlier this year.

Google has come up trumps yet again in YouGov’s list of global and Australian brands, while Bunnings has markedly improved its scores and become Australia’s top company in terms of brand health.

Building a winning culture inside Airbnb is a combination of understanding brand purpose, knowing what to stand up for, and fostering core values, according to global head of customer experience, Aisling Hassell.

Gumtree Australia is taking the wrappers off its biggest “customer driven rebrand” in ten years, revealing a new look and major changes to website functionality.