Digital Marketing
Computers long ago surpassed human beings in logic-based tasks such as computation. But it has taken much longer for them to even passingly mimic human beings in many of the chaotically-structured tasks that we undertake each day. So can artificial intelligence really contribute anything of value to a process as personally oriented as sales and marketing?
Digital Marketing
Pandora, the algorithmic music radio app, is not afraid of its competitors in on-demand streaming like Spotify and Apple-owned Beats Music, because it has better feedback data than them, the company claims.
Social Media
Facebook wants its users to take control of their own privacy.
Digital Marketing
Arts Centre Melbourne is rethinking its approach to beacon technology, after a disappointing trial that took place during Melbourne Festival in October.
Social Media
Marketers must make smart use of technology to create powerful ad experiences for consumers, according to GroupM global chief digital officer, Rob Norman.
Digital Marketing
MediaMath has made its second acquisition in a month, purchasing startup ad tech player, Rare Crowds, to extend its programmatic ad capabilities for brands.
Digital Marketing
Yahoo is acquiring the video advertising platform BrightRoll for $640 million, in a move that could help to offset declines in its traditional display ad business.
Digital Marketing
Qantas has partnered with publishing group, Sound Alliance, to launch a digital content offering aimed at young travellers.
Social Media
The functional silos persisting within marketing teams, as well as data disconnect between marketing, IT and customer support, are inhibiting a CMO’s ability to leverage social effectively for competitive advantage.
Digital Marketing
The Western Australian Museum has brought together the physical and digital experience consumers can have of its newly opened National Anzac Centre with a mobile-optimised website that interacts with the Albany, WA site.
Digital Marketing
Qantas has taken the wrappers off an emotionally led brand campaign aimed at cementing its role in bringing Australians back home to their loved ones.
Digital Marketing
Less than one in five marketers has fully integrated and aligned mobile marketing to their overarching marketing strategy, even as more invest in mobile programs and engagement, according to a new CMO Council report.
Digital Marketing
A new global report into the data-driven practices of marketing and advertising industry professionals has found data is becoming vitally important to effectiveness and customer engagement, and is gaining investment dollars as a result.
Digital Marketing
The new Levi's Stadium, home of the San Francisco 49ers, is deploying new wireless beacon technology to help fans use a special stadium navigation app on their smartphones and other devices.
Digital Marketing
Customer loyalty programs and the data opportunities they present are taking centre stage at the Super Retail Group as the organisation looks to drive more personalised engagement across its brand portfolio.
Digital Marketing
European headquartered marketing agency, Publicis Groupe, has acquired marketing consultancy and omni-channel technology group, Sapient, for US$3.7 billion as it seeks to lead the converging marketing, commerce and technology space.
Digital Marketing
Newcastle-based company, Port Container Services, is proving you don’t need to be big to get value out of customer relationship management.
Digital Marketing
Foxtel has joined forces with digital marketing agency, Datalicious, to introduce personalised content and data analytics capabilities across its digital offering.
Leadership
ADMA’s top individual marketing professional award was controversially presented to global CEO of creative and media agency, cummins&partners, at the association’s new-look awards ceremony in Sydney last night.
Leadership
Domino’s Pizza has appointed its first chief digital officer in a bid to accelerate growth in the online sphere.
Leadership
Australian marketers are ahead of their international peers when it comes to embracing marketing technology. Yet there’s a way to go before they have the cross-channel, real-time capabilities and customer lifecycle view needed in modern marketing.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
