Domino's appoints its first chief digital officer

Former online marketer will report to the CMO but says working with the CIO is a core priority as he builds out the pizza maker's digital strategy globally

Michael Gillespie
Michael Gillespie

Domino’s Pizza has appointed its first chief digital officer (CDO) in a bid to accelerate growth in the online sphere.

Michael Gillespie has spent the past seven years with the Australian retailer in online marketing and takes up the CDO post immediately. The newly created role reports directly to CMO, Allan Collins, but Gillespie also has an executive leadership position within the group.

In an interview with CMO Gillespie said he will also work closely alongside the company’s group CIO, Wayne McMahon, as the business formalises its digital agenda and broadens capabilities online. The CDO role encompasses the A/NZ business plus Domino’s operations in Europe and Asia.

“It’s been a natural progression for this business to bring on the CDO role,” Gillespie said. Sixty per cent of the group’s overall sales today are now conducted online, and are as high as 80 per cent with some franchise stores.

Domino’s has built a reputation for its digital and social experiments, launching an iPhone app, crowdsourcing social pizza on Facebook, and establishing Facebook ordering. The company also launched the interactive Pizza mogul website and app enabling consumers to create, sell and earn money from customising pizza recipes.

Gillespie said his role will be balancing customer vision and what Domino’s wants to achieve in the digital space, with building roadmaps and strategy for the group. He said the company recently brought on a new digital marketing manager for A/NZ to support day-to-day activities.

“If you go back seven years ago to when we first entered the digital space, you can see we’ve been transforming ourselves into a digital retailer and the focus of digital has grown,” Gillespie said. “The next evolution is for this role to be on the leadership team.

“We’ve had great growth and this role will allow us to amplify that.”

In a statement, Domino’s CEO, Don Meij, said having a CDO was an obvious next step for a brand looking to retain its progressive approach to digital.

“Digital is a huge part of our DNA – it’s here to stay, it’s who we are as a business and the appointment of a CDO is a transformative role that is all about connecting different disciplines and different departments,” he said.

8 things CMOs should know about CDOs

“Michael has demonstrated strength and leadership in overseeing a full range of digital strategies for the business.”

On Gillespie’s short-term priority list are making sure Domino’s has transparency and consistent reporting in the digital space across all markets, as well as building a roadmap for how new features will be rolled out either simultaneously or progressively across markets globally.

Another operational enhancement on the cards is building GPS capabilities, and Gillespie said he’ll work to ensure any changes are as seamless as possible for customers.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...

Vanessa Skye Mitchell

DNA-based marketing: The next big thing?

Read more

RIP holden

Max Polding

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.

David Andersen

DNA-based marketing: The next big thing?

Read more

Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...

Dotz Web Technologies

Predictions: 9 digital marketing trends for 2019

Read more

So who then is correct? The Research or The skilled Digital people.

Anene

Report reveals Australia faces digital skills shortage

Read more

Latest Podcast

More podcasts

Sign in