Domino's appoints its first chief digital officer

Former online marketer will report to the CMO but says working with the CIO is a core priority as he builds out the pizza maker's digital strategy globally

Michael Gillespie
Michael Gillespie

Domino’s Pizza has appointed its first chief digital officer (CDO) in a bid to accelerate growth in the online sphere.

Michael Gillespie has spent the past seven years with the Australian retailer in online marketing and takes up the CDO post immediately. The newly created role reports directly to CMO, Allan Collins, but Gillespie also has an executive leadership position within the group.

In an interview with CMO Gillespie said he will also work closely alongside the company’s group CIO, Wayne McMahon, as the business formalises its digital agenda and broadens capabilities online. The CDO role encompasses the A/NZ business plus Domino’s operations in Europe and Asia.

“It’s been a natural progression for this business to bring on the CDO role,” Gillespie said. Sixty per cent of the group’s overall sales today are now conducted online, and are as high as 80 per cent with some franchise stores.

Domino’s has built a reputation for its digital and social experiments, launching an iPhone app, crowdsourcing social pizza on Facebook, and establishing Facebook ordering. The company also launched the interactive Pizza mogul website and app enabling consumers to create, sell and earn money from customising pizza recipes.

Gillespie said his role will be balancing customer vision and what Domino’s wants to achieve in the digital space, with building roadmaps and strategy for the group. He said the company recently brought on a new digital marketing manager for A/NZ to support day-to-day activities.

“If you go back seven years ago to when we first entered the digital space, you can see we’ve been transforming ourselves into a digital retailer and the focus of digital has grown,” Gillespie said. “The next evolution is for this role to be on the leadership team.

“We’ve had great growth and this role will allow us to amplify that.”

In a statement, Domino’s CEO, Don Meij, said having a CDO was an obvious next step for a brand looking to retain its progressive approach to digital.

“Digital is a huge part of our DNA – it’s here to stay, it’s who we are as a business and the appointment of a CDO is a transformative role that is all about connecting different disciplines and different departments,” he said.

8 things CMOs should know about CDOs

“Michael has demonstrated strength and leadership in overseeing a full range of digital strategies for the business.”

On Gillespie’s short-term priority list are making sure Domino’s has transparency and consistent reporting in the digital space across all markets, as well as building a roadmap for how new features will be rolled out either simultaneously or progressively across markets globally.

Another operational enhancement on the cards is building GPS capabilities, and Gillespie said he’ll work to ensure any changes are as seamless as possible for customers.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Data has the power to build or burn brands

A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.

Lucy Acheson

Head of data strategy and customer experience, LIDA

Totto and your inorganic future

At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

Richard Brett

CEO, opr

Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

Promotion is difficult. You should be able to do it. Sometimes it turns out bad, and when you turn to professionals, it turns out well - ...

Jordan Samuil

Village Roadshow partners with Lion for pourage rights and promotional partnership

Read more

This is very good news for Australian SMEs as ActiveCampaign is an very powerful marketing automation / email marketing tool that costs a...

Lawrence

SMB marketing automation provider sets up Asia Pac HQ in Sydney

Read more

Thanks for the info! If you are looking for commercial real estate in Mumbai, visit us at Jagaha.com! We have over 20,000 verified proper...

Gizelle

Salesforce ups the Marketing Cloud ante with Datorama acquisition

Read more

Completely agree! For the best commercial properties in Mumbai, visit our website - Jagaha!

Gizelle

Salesforce ups the Marketing Cloud ante with Datorama acquisition

Read more

Carisoprodol is used for treatment of pain.so it has some amount of drug use it carefully . Get its complete usage and prescription from ...

jensons henry

CMO profile: The strategy behind Cash Converters brand and customer experience reboot

Read more

Latest Podcast

More podcasts

Sign in