Digital Marketing News, Features, and Interviews

What should marketers focus on to improve their digital marketing prowess in 2015? In the first in a three-part series, we ask industry associations and digitally-led agencies to gauge their views on what digital marketing strategies need to factor in this year, and where they’re advising CMOs to place both their dollars and resource efforts.

Nielsen has unveiled first details of the IAB’s new digital audience measurement blueprint, which will see daily metrics delivered for the first time.

Marketing teams must undergo a restructure in the next five years to bring in the necessary operational, data and technology skills needed for future customer engagement.

Despite the attendance of Hollywood celebs like Kevin Bacon, Ryan Reynolds, Nicole Kidman, and Keanu Reeves, the hottest ticket at the 2015 Sundance Film Festival was the virtual reality flight simulator Birdly.

Forget in-flight iPads; Qantas is about to pilot virtual reality goggles on the heads of its customers.

Data-driven marketing has doubled over the last 12 months as marketers increasingly make one-to-one customer engagement their top priority, a new report claims.

Australian fashion retailer, Jeanswest, is rolling out a new ecommerce and customer experience management platform in a bid to improve its omni-channel approach and international growth.

With startups pouring into the emerging marketing technology market, the simple fact is that not everyone -- not every category -- is going to be a winner. Now Forrester has come up with a startling finding that one of the first marketing technologies to come along and help define this segment is failing to deliver results.

Baskin-Robbins has overhauled its agency stable and will unveil an online ordering system and digitally driven customer loyalty program this year as it looks to aggressively grow its Australian brand presence.

Digital disruption: There is no doubt this was the buzz-phrase of 2014. There is no doubt it is going to be the hot topic for CMOs and all c-level executives in 2015.

Global property group, Colliers International, has launched a new website aimed at giving commercial and residential property hunters a consistent but more personalised experience when searching for properties worldwide.

Building repeat customers is a big challenge for every retailer, particularly given the ease of sourcing products digitally today. But thanks to a commitment to customer lifetime value, data smarts and some savvy digital marketing, it’s something US-based fashion jewellery retailer, BaubleBar, has firmly in its sights.

CMOs should be paying close attention to Microsoft’s new HoloLens technology as it is set to change the way consumers interact with brands, industry pundits claim.

We all know marketing as a function has undergone substantial change in recent years, largely thanks to the rise of digital connectivity and the ever-demanding customer. So as organisations look to improve their customer game plan this year, what are the top skills in demand in 2015?

Marketers are split down the middle when it comes to wanting integrated versus independent marketing technology solutions, but neither approach has solved the challenge of cross-channel customer targeting, a new report claims.

In December, Mondelez International revealed the results of its inaugural Mobile Futures program in Australia, partnering five key brands with local technology startups. We catch up with the company's MD for Australia and New Zealand, Amanda Banfield, to hear her views as a leader on how the program has impacted the rest of the business.

BMW refuses to yield to tech and advertising firms that are eyeing up the carmaker's connected car data.

It’s the destination every brand wants to reach: Personalised customer engagement. And at Flight Centre, the ticket is booked and the trip well underway thanks to investments in customer journey mapping, marketing resources, content delivery and omni-channel retailing.

Programmatic advertising will expand out of its role purely delivering digital media impressions this year to incorporate creative and brand, a new predictions report claims.

As technology permeates every aspect of marketing and advertising, there is ongoing debate as to its impact on creativity and innovation. Here, brand owners, publishers, vendors and agencies discuss their views on creativity in a technology saturated world, and how technology is helping – or hindering – their creative thinking.

Marketers are ramping up spending on social and mobile activities and capabilities, and see CRM, mobile apps and marketing analytics as core technologies for building customer engagement, according to the 2015 State of Marketing Report from Salesforce.