Leadership
Tatts Group CMO, Megan Magill, has a great working relationship with her CIO counterpart. It’s a circumstance she puts down partly to business conditions, partly to the transformation remit set by her CEO, Robbie Cooke, but mostly to common interests. These interests revolve around two key areas of transformation for the wagering, gaming and lotteries group: Customer engagement, and data utilisation.
Digital Marketing
With the post-holiday dieting messages in full swing, Lean Cuisine has launched an interesting adblocking campaign so consumers can focus on health rather than the pressure to diet and lose weight.
Social Media
The heads of marketing from Facebook and Target took the stage at CES 2016 to discuss how mobile and social media marketing technologies transform the way people shop.
Leadership
Modern marketing and business are defined by one thing: The Web. And it’s safe to say that CMOs, CEOs and CFOs are keenly aware of the huge hole when it comes to measuring the business value of online marketing.
Digital Marketing
No silver bullet exists to solve the online marketing industry's many ongoing challenges. Despite recent advancements in advertising technology, it will face new and different hurdles in the future, according to Andy Markowitz, general manager of GE's performance marketing labs, who spoke during a panel discussion at CES 2016.
Digital Marketing
Oracle is bolstering its global audience data smarts by acquiring audience tracking technology provider, AddThis.
Leadership
It’s one thing to want to be a data-driven marketing team, and quite another to make it a reality. But that’s what Kevin Ryder, VP of global marketing for Australian B2B software firm, IR, set out to accomplish when he joined the organisation in November 2013.
Digital Marketing
When you are taking on the giants in an industry, it pays to treat every customer like royalty. That starts with getting to know them better. But for fresh food retailer, Harris Farm Markets, the desire for better customer management was hampered by customer interactions that were fragmented across a number of channels.
Digital Marketing
Advertising and marketing experts say 2016 will be defined by the increased use of ad blockers, new metrics, additional third-party data sharing and more demand for native advertising.
Leadership
A data-driven analytics platform is giving superannuation group, Mercer, the ability to personalise and contextualise member engagement, driving significant marketing ROI as a result.
Digital Marketing
We round-up the latest marketing and ad tech news from Unruly, Microsoft, Lithium, Zoho, MapAnything, WPP, Benchmark Intelligence, Rubicon Project and Authenticated Digital
Digital Marketing
This year saw the rise of massive interest and demand for data analytics and predictive analytics capabilities and skillsets in the modern marketing function.
Digital Marketing
Understanding and optimising campaigns and content to suit each step in the customer conversion journey is becoming a reality for Royal Caribbean, after the cruise liner embraced split-funnel attribution technology and measurement.
Leadership
With 2015 coming to a close, we thought it would be a good time to look into the most read articles of 2015 on the CMO website to see what was top of mind for modern marketing leadership this year.
Digital Marketing
WPP’s GroupM division is bolstering its programmatic advertising capabilities by acquiring The Exchange Lab and its proprietary technology, Proteus.
Social Media
As 2015 draws to a close, digital marketing experts agree it has been a milestone year which has transformed the way businesses interact with customers online. We’ve spoken to a raft of marketing leaders, analysts and industry commentators about what the digital marketing mix will look like in the new year and whether 2016 is shaping up to be even more competitive, complex and evolutionary.
Digital Marketing
Creative agency, Imagination, has opened an innovation lab in Sydney aimed at educating brands and marketers on better utilising emerging and digital technologies for customer engagement.
Leadership
Few CMOs would list engineering as their undergraduate degree. But for Kraig Swensrud, that unusual starting point was the perfect beginning for a career that now sees him working as the San Francisco-based CMO for Australian email marketing giant, Campaign Monitor.
Digital Marketing
Marketing and ad tech news from Salesforce, MediaMath, Azalead, True Influence, Experian, Extole, SocialRank, Infer, InsightSquared and RhythmOne
Digital Marketing
Whether it be native advertising, innovation, engagement or a whole new buzzword acronym, experts heat up the debate over what the key catchphrase will be for 2016.
Digital Marketing
The Royal Automobile Club in Western Australia has gone live with its mobile-first online member portal, the inaugural step in a multi-pronged digital transformation program aimed at delivering better experiences to customers.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
