Digital Marketing
Four out of five Australian consumers claim security issues can affect their online experience with brands, and more than half are worried about data privacy, a new report claims.
Digital Marketing
In the latest instalment of our customer loyalty series, we look at how data is playing a vital role in understanding and bolstering modern customer loyalty and engagement.
Digital Marketing
The Australian Government has released the draft of its proposed mandatory serious data breach notification bill for public consultation.
Digital Marketing
The Queensland Building and Construction Commission (QBCC) has undergone a significant digital transformation as part of efforts to shift from regulatory watchdog to customer-centric services provider.
Digital Marketing
IBM's Watson has been pushing ever further into the business world in recent months, and now it's helping online merchants analyse performance and make better merchandising decisions.
Digital Marketing
The new platform also brings more immersive experiences for other ads with the goal of driving more app installations.
Digital Marketing
The latest marketing and ad technology news from Unruly, SendGrid, Bluecore, Performance Horizon, OpenText, OtherLevels, Navilytics, Forrester, Chime Insight, Zoomph, Microsoft and Autodesk.
Digital Marketing
Australian businesses are underutilising existing data and analytics capabilities to drive strategic and competitive advantage as executives struggle to come to grips with the new realities of data-driven decision making.
Social Media
Mondelez International has taken the wrappers off its latest digitally driven marketing campaign for Cadbury TimeOut under its Media Innovators program.
Digital Marketing
With the rise of millennials making more informed purchase decisions, the pressure is on brands to find innovative ways to make the next gen loyal customers. But experts agree millennials can be loyal customers, if your marketing strategy is agile enough to meet their changing needs.
Digital Marketing
Australian vitamin and supplement company Blackmores has launched a new neuroscience-based platform to track customer’s mindfulness as part of its efforts to enhance engagement with its new flagship store in Westfield, Bondi Junction.
Digital Marketing
Luxury travel provider, Captain’s Choice, has taken the first steps towards making its website more user-friendly and intuitive for its older customer demographic, and is now setting its sights set on better personalising customer engagement.
Digital Marketing
In order for business organisations in complex selling to not only stay competitive in the future, but to achieve growth in markets where customer needs are constantly changing, a strong marketing function that is digitally capable is a necessity, writes Veolia’s Jason Gow.
Digital Marketing
The emergence of customer experience as a key measure of organisational performance has seen Net Promoter Score (NPS) become the preferred tool to measure that experience.
Leadership
Multi-Channel Network (MCN) has revealed plans to appoint a chief data officer following a restructure of its data, technology and commercial executive ranks.
Digital Marketing
While there have been many predictions of email’s imminent demise, the communications platform remains a mainstay for marketers across most brands. But in January 2014, it became apparent that something was very wrong with the return Identity Direct was getting from its email marketing efforts.
Digital Marketing
The technology industry is now awash with so-called ‘unicorns’ – privately-held companies with a market valuation of US$1bn or more based on their fundraising activities. We look at 5 adtech companies who’ve made it to this prestigious tech club, and what they’re doing to achieve such lofty heights.
Leadership
The more time you spend in marketing and the higher up you get, the more you realise that the role is about influencing the entire business, REA Group’s executive manager of marketing and brand, Amanda Chase, claims.
Digital Marketing
While a certain percentage of them are almost certainly suspect, customer-driven online ratings and reviews are just too powerful to simply ignore. But does anyone really trust them?
Digital Marketing
We round-up the latest marketing and ad technology news this week from Salesforce, Act-On, Oracle, IBM Watson, Amobee, Progress Telerik, Sizmek, RocketFuel, Drupal and AdRoll.
Digital Marketing
The Australian Association of National Advertisers (AANA) and the Interactive Advertising Bureau of Australia (IAB Australia) have partnered on best practice principles for native advertising.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
