Leadership
In this exclusive excerpt from Deepend Group's new online book, Indepth: Experience Economy, Matt Whale, managing director of the innovation consultancy, How To Impact, explores the Experience Economy and how innovation platforms can help deliver ‘change’ for transformation-driven consumers.
Social Media
Facebook is reportedly readying a new user-initiated advertising medium within its popular Messenger app that could reshape the ad industry.
Digital Marketing
In the past few years, more and more brands have jumped on the masterbrand bandwagon, merging product offerings into one overarching campaign in an effort to emotionally connect with their customer on a more holistic level.
Digital Marketing
Our top 10 marketing and ad technology news stories this week features Holoco, SAP, Salesfusion, Mobify, IBM, Brightcove, Lytics, Zoomdata, MindMaze and Akamai.
Digital Marketing
The capability to follow a customer through all phases of the buying process has long been considered the holy grail of enterprise marketing. Has technology finally evolved to deliver on that process?
Leadership
Two things ring true for Domain’s chief editorial and marketing officer, Melina Cruickshank, when it comes to being a modern marketing leader. The first is the capacity to work closely with product and technology functions. And the second?
Digital Marketing
Fairfax Media has launched its new premium programmatic trading offering, allowing advertisers to tap into targeted audience data segments in a private marketplace exchange.
Leadership
Marketing chiefs who haven’t taken control of leading customer experience should be reconsidering their career options, according to Samsung’s former CMO.
Social Media
The most pressing challenge for businesses using social media is content creation, a recent report by Hootsuite found.
Digital Marketing
The new Plan-et app set to launch this week is designed to drive engagement to businesses who list their lifestyle and services offerings to customers looking for places to shop, where to eat, where to sleep, what to do to and even looking for a new job.
Leadership
Customer analytics has always been an important part of B2C marketing, but B2B marketers have historically not been anywhere near as well equipped or informed, according to Palo Alto Networks CMO, Rene Bonvanie.
Social Media
L'Oréal’s in-store click to buy functionality in its augmented reality app, Makeup Genius, is now live, offering customers to purchase cosmetics directly via Priceline online.
Digital Marketing
A new eye-tracking study has found Doritos, Marmot and Heinz crafted the most engaging ads during the recent US Super Bowl.
Social Media
B2C marketers across the Asia-Pacific are increasingly active in social marketing, adopting an average of five social platforms to drive their branding efforts.
Digital Marketing
Digital agency, Deepend, has created a new app prototype for Village Cinemas following a three-day innovation challenge aimed at improving the movie goer experience.
Leadership
The travel industry is experiencing a major digital transformation, with technology firms like Travelport offering agencies and airlines innovative booking and payment capabilities to give end users a more seamless and integrated experience.
Digital Marketing
All the latest marketing technology and ad tech news from Marketo, Sysomos, Criteo, Livefyre, Pegasystems, BPM'Online, Taboola, Curalate, Krux and AppNexus.
Digital Marketing
National rugby league (NRL) team, Cronulla Sharks, has rolled out Marketo’s marketing automation platform as well as a new data management approach in a bid to better manage member and fan engagement.
Digital Marketing
Customer relationship management (CRM) technology is a foundation platform for any organisation trying to manage interactions with customers and prospects. With the benefit of hindsight and experience, we’ve asked several Australian organisations what they’d do differently if they could stage their rollout all over again.
Social Media
Digital marketing agency Havas Helia has created 0101, a beer that was crafted based on data.
Digital Marketing
Google is taking another step away from Flash, Adobe Systems' multimedia program widely criticized for its frequent security vulnerabilities.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
