Leadership
Sponsoring sporting teams to boost your brand image can seem like a great idea when the team you back is winning. Less so of course when their fortunes turn. But for independent financial services provider, CMC Markets, supporting the NSW Waratahs Super Rugby team has helped align the company with a key customer segment and shared values in the Australian market.
Digital Marketing
Creating great customer experiences separates market leaders from the rest of the pack. Here are 12 ideas, best practices, strategies and words of advice for advancing your digital marketing efforts in the year ahead.
Digital Marketing
All the latest martech and adtech news from Qualtrics, Verint, Sprinklr, Skyfii, Dashing Group, Teradata, Lattice Engines, Amobee and Turn.
Leadership
Nine’s chief digital and marketing officer, Alex Parsons, is a firm believer in first-party data ownership and insight. And if the media company’s list of data-driven technology investments is anything to go by, it’s been a core priority since he took up his post nearly three years ago.
Social Media
Kendall Jenner’s recent Pepsi ad caused an intense social media backlash as people interpreted it as co-opting protest imagery to sell soda, but Pepsi is not the only brand guilty of generating a marketing campaign causing public shock and outrage.
Digital Marketing
Smartphone communication is fast shifting from voice to text and images, and consumers are adopting messaging at an unprecedented pace. But are B2C businesses keeping up?
Digital Marketing
B2B and B2C marketers serious about remaining competitive in the future need to look out for a series of emerging tech in the next three to five years, new research from Forrester found.
Digital Marketing
What’s in a name? If you asked employees of the soon-to-be-merged companies, AOL and Yahoo!, apparently there’s quite a lot. Social media has lit up as staff and bystanders have weighed into the parent company’s decision to name the new entity ‘Oath’.
Digital Marketing
Australian marketers are enamoured with audience data and ramped up their expenditure by 48 per cent over the past year, a new report has revealed.
Digital Marketing
All the latest martech and adtech news this week from AOL, SugarCRM, Social Soup, IgnitionOne, Switch Media, Yelp, Mintigo and DemandBase.
Digital Marketing
If there’s one takeaway President Trump’s lead data scientist, Matt Oczkowski, can offer brands after working on the Republican candidate’s election campaign, it’s that they need their own walled garden.
Leadership
From extending its traditional bricks-and-mortar roots to an optimised Web and mobile engagement strategy, City Beach is on a digital transformation mission to connect better with its millennials and post-millenials customer base.
Digital Marketing
ExactTarget’s co-founder will step in as the new chairman of Experian’s Marketing Services business following its US$400m sale to a private equity firm.
Leadership
Connecting more closely with customers is critical for any brand, but for a global giant like Coca Cola which owns over 500 beverage brands, it becomes a strategic art.
Digital Marketing
Personalisation is a buzzword thrown around marketing debates, but what does it really mean to offer a truly individualised experience in today's data-rich digital space?
Leadership
Emarsys CMO, Allen Nance, might believe we’re a fair way off from general purposed artificial intelligence, but he’s convinced that when it hits, it’s going to unleash a renaissance in creativity.
Digital Marketing
In February 2018, large swathe of organisations will fall under the power of Australia’s new mandatory data breach notification laws.
Digital Marketing
Village Cinemas says its new-look loyalty program is the direct result of customer data insights and a desire to give consumer flexibility in the types of rewards they can earn across their cinema experience.
Digital Marketing
All the latest martech and adtech news from Signal, BrandMaker, Lotame, Blis, Freshdesk, Rubicon Project, Conversocial and Confirmit.
Social Media
David Lawrence, Marcs, Herringbone, Rhodes & Beckett, Pumpkin Patch and Dick Smith – the growing list of retailers hitting the wall in Australian is a wake-up call for other retailers to re-examine the ways in which they attract and retain customers in order to compete in today’s digitally savvy consumer world.
Digital Marketing
Sky Betting and Gaming UK says investing in Signal’s customer identity platform is allowing it to turn paid media into “display CRM” and finally join the dots between a customer’s journey across paid, owned and earned channels.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
