Digital Marketing News, Features, and Interviews

Aussie training and recruitment agency, Data Scouts, has launched a ‘student first’ digital transformation course aimed at bringing together all faculties from across the university together in an effort to boost student experience.

Internet advertising will surpass traditional TV advertising globally for the first time this year while social media is set to beat out newspapers by 2019, the latest Zenith Advertising Expenditure Forecasts reports.

Heathrow Airport’s mission statement is to “give passengers the best airport service in the world”. But how do you as a marketer help achieve such a vision when you lack the data sets, digital capabilities and access beyond the onsite visit to influence the customer’s journey?

The Coca-Cola Company has axed its CMO role and announced a number of senior leadership appointments as part of a new restructure it says will help drive ongoing transformation.

Global jewellery brand, Pandora, has revealed a new marketing campaign to celebrate and engage with its empowered and diverse female customer base

UK data science marketing company, Jaywing, has officially set up shop in Australia off the back of its acquisition of Digital Massive last year.

Over the last 130 years, the National Geographic brand has built strong emotional engagement with people all over the world, buoyed by its iconic and visually compelling print product.

All the latest martech and adtech news from Adobe, Rocket Fuel, Aprimo, Taboola, Hootsuite, The Trade Desk, Datarati and more.

Brands and businesses serious about getting noticed in the fast-paced digital arena are turning to more strategic and creative ways to leverage real time campaign management, according to Alterian’s CSO, Jeff Hassemer.

While today’s omni-channel customers are more connected than ever before, organisations are failing to keep pace with customer expectations for frictionless experiences, a new report found.

Every organisation looking to become a successful experience-led business needs a combination of context, the right experiences in real-time, and technology integration that drives innovation, Adobe’s digital marketing chief says.

The long plane ride home from Austin to Australia gives ample time to reflect and consolidate thoughts from SXSW. Or so you’d think, but it’s not an easy job - the variety of topics, points of view, innovations, new technologies (and vapourware) make it hard to boil down into digestible chunks. That’s the beauty of SXSW - it’s a full-on intellectual assault as the interactive, music, film, technology and media industries come together to digest and discuss the future.

A desire to stand out from the industry, disrupt the mobile carrier market and become more customer-led has seen T-Mobile invest in a digital technology and cultural transformation program that has doubled its customer base.

Melbourne-based Swinburne University this week became the latest in a string of Australian tertiary institutions to announce it’s ​rolling out Adobe’s Marketing Cloud suite ​as part of a digital transformation aimed at better customer engagement. Its CMO, Sarah Graham, shares how she got the investment and cultural change over the line.

Adobe has launched its first Advertising Cloud and is pooling its suite of marketing, advertising and business solutions under a wider Experience Cloud as its seeks to shore up a dominant position providing customer experience technology across the enterprise.

Knowing your customers is important for any retail business. But knowing what your competitors are up is also critical, especially when it comes to pricing.

Swinburne University has struck a new agreement with Adobe that not only sees the tertiary institution adopting the vendor’s Marketing Cloud, it's also using it to transform its digital and marketing curriculum.

​Rebranding six distinct brands globally into one streamlined entity isn’t a task for the fainthearted. But add in Brexit, a rapidly evolving fintech market, the need to shift from acquisition to more lifecycle-led marketing, and the adoption of programmatic advertising, and you’d be right in thinking OFX marketing chief, Rebecca Shears, has her work cut out for her.

Artificial intelligence, robotics, and the Internet of Things will place increasing pressure on job security, forcing companies to rethink the way they upskill staff and effectively manage talent, according to a panel of experts at ad:tech Sydney 2017.

All the latest martech and adtech news from Marketo, Infor, Campaign Monitor, Outfit, Clicktale, Pitney Bowes, Yellowfin, Sprinklr, Quantcast, SpotX and Ugam.

It is up to traditional department stores like Myer to keep proving their relevance to consumers as omni-channel players as global giants like Amazon come to shake up Australia’s retail market, Myer’s CEO claims.