Stories by Vanessa Mitchell

Leadership

Marley Spoon appoints new CMO

Meal kit subscription company, Marley Spoon, has appointed Kate Whitney to chief marketing and growth officer for Marley Spoon Australia.

Digital Marketing

5 things marketers should know about data privacy in 2020

Data Privacy Day is today (January 28) and with legislation being implemented around the world and large platforms like Google phasing out cookies, marketers are scrambling to balance privacy requirements with customer expectations around not not data collection, but the personalised communications they now expect.

Digital Marketing

How Nova Entertainment changed its UX for better content engagement

Nova Entertainment recently built a pop culture, news and entertainment platform, Goat, to appeal to the demands of an increasingly mobile-first youth. The platform was built using digital experience platform, WP Engine to ensure it was fast, user friendly, appealed to young people and took a mobile only approach.

Social Media

Analysis: ​Is the proof of influencer marketing in the pudding?

Amid all the jokes of ‘Scotty from Marketing’ and the general cries of a lack of authentic leadership in the current bushfire crisis, one Australian has used the power of social marketing to raise over $51 million in support of the NSW Rural Fire Service.

Digital Marketing

Report: Confusion still rife over CDPs

Most marketers are planning on switching their customer data platform (CDP) in the next 12 months, despite being happy with their current provider, a new report has found.

Featured Whitepapers

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Latest Videos

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It's an interesting direction, and fair play that they've backed what their service differentiator in the market is. It's a bit clunky bi...

Jeff

Versa launches bot-activated website

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Algorithms that can make sense of unstructured data is the future. It's great to see experts in the field getting together to discuss AI.

Sumit Takim

In pictures: Harnessing AI for customer engagement - CMO roundtable Melbourne

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Real digital transformation requires reshaping the way the business create value for customers. Achieving this requires that organization...

ravi H

10 lessons Telstra has learnt through its T22 transformation

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Lillian Juliet

How Winedirect has lifted customer recency, frequency and value with a digital overhaul

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Having an effective Point of Sale system implemented in your retail store can streamline the transactions and data management activities....

Sheetal Kamble

​Jurlique’s move to mobile POS set to enhance customer experience

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Blog Posts

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Why does brand execution often kill creativity?

The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?

Rich Curtis

CEO, FutureBrand A/NZ

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