Stories by Vanessa Mitchell

​As the half year results roll in, the news isn’t great for Seven West Media, which reported a loss of $67 million. Total revenue was down 3.2 per cent to $773.3 million.

Campaigns and own brand innovation has helped Coles record sales revenue increase of 3.3 per cent in its latest half-yearly results. Yet the results have been tempered by an impairment charge of $20 million to cover staff underpayments.

The CMO of tech startup, Silver Peak, has been lucky enough to be one of those few with a long career in marketing, and as such, has seen its evolution from using transparencies on projectors, to being data-driven and targeted.

Customer feedback management (CFM) platforms and are becoming increasingly crucial in the martech stack and vendors including Clarabridge, Medallia, InMoment, Qualtrics and Confirmit are leading the way​.

LG Electronics Australia has appointed Gemma Lemieux as its marketing director.

One of the most iconic TVCs from radio stations in recent years would have to be the smoothfm ad featuring Michael Buble. The ad, along with the station’s niche targeting, helped propel it to the number one FM station in Sydney and number two in Melbourne.

Brand purpose is not just making nice words and taking no action. The increasingly savvy consumer demands a demonstrating of what brands are dong to make the world a better place before handing over their money.

Email continues to be a marketing staple in Australia, with open rates remaining high, according to a new report.

​The CMO’s short tenure, exposed by CMO’s ​State of the CMO research​, has been backed by a recent global study, which found the average tenure of the job role was only 3.5 years – the shortest of the c-suite.

Brand equity, that intangible value brands possess, is becoming increasingly vital not just for marketers but for CFOs and CEOs who are looking to leverage it for investment and stock market value.

Marketers all know they're in the job of story telling. But if that story telling is not backed by authentic action, can it be as effective to reach an increasingly switched-on consumer.

Julie Batch has been appointed chief strategy and innovation officer of IAG, following her successful tenure as chief customer officer.

At a time of increased competition in almost every industry, getting messaging cut through has never been more important. And yet, as marketers increasingly personalise and try to engage with targeting, the consumer has never been more zoned out.

​Nib has appointed a new marketer following Ed Close’s promotion to group executive last month.

Like any brand today, the constant re-upping of customer experience (CX) is vital to succeed in hospitality. And as StayWell expands into a new luxury category with its Prince Akatoki brand, it is hoping its CX will do just that.