Nib appoints new head of marketing and products for Arhi

Chris Donald has been appointed following Ed Close's promotion

Nib has appointed a new marketer following Ed Close’s promotion to group executive last month.

Chris Donald has been appointed head of marketing and products for Australian Residents Health Insurance (arhi) business, effective as of this week.

Donald has been a part of Nib’s marketing team for five years, most recently as group manager of acquisition and brand strategy working across Arhi’s brand positioning, media, creative, and acquisition strategies.

Previously, Donald had various marketing roles at Frucor Suntory, with responsibilities spanning across product development, store marketing and brand communication, sponsorship and activations for high-profile beverage brands. 

The former head of marketing and products, Close, was appointed group executive of Nib on 1 January 2020. His appointment followed Rhod McKensey stepping down from the role to lead a new joint venture initiative between Nib and Cigna Corporation, announced in December. 

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