Stories by Vanessa Mitchell

​Mention the name Broadcast Australia, and many won’t know what you’re talking about. And yet, the infrastructure provider connects people across Australia and around the world, and has played a vital role in our current bushfire crisis.

News Corp announced a raft of further advertiser initiatives in an effort to offer more relevant campaigns for brands.

​Customer experience leaders grow revenue faster, drive higher brand preference, and can charge more for their products by forging an emotional connection with consumers, a new Forrester CX report said.

Val Morgan has launched a raft of new initiatives for it advertisers, including a new brand positioning, a digital publishing platform, and programmatic out-of-home (OOH) advertising.

Despite all the hype around customer data platforms (CDPs), a new study has found brands are struggling to create a unified view of the customer.​

Nikki Clarkson has been promoted to chief marketing and communications officer for Southern Cross Austereo (SCA) from her role of head of marketing and communication.

​It’s November so, naturally, the call out to grow a ‘mo and help prevent male suicide for Movember is top of mind. But how does a not-for-profit like the Movember Foundation harness its data to create a strategy for better personalisation, targeting, and all year round messaging? And, most importantly, how do they do this in a cost effective way?

​​Dentsu​ has announced a new group structure as of 2020, following disappointing Q3 FY2019 financial results, driven mainly by the APAC region.

While many organisations still consider culture an afterthought, savvy organisations increasingly know culture can make or break commercial success.

Forrester has revealed its leaders in global digital experiences agencies, with Publicis Sapient, Deloitte, IBM, Accenture, and PwC named in the top spots.

​First State Super has found out first-hand what a difference a good digital experience can make to consumers, marketing, and the bottom line.

A new study conducted for sports retailer, Intersport, has revealed sensory experiences increased in-store sales by 10 per cent.

​Mobiles are the fastest growing device for ecommerce payments, privacy concerns are growing, and consumers are sceptical about the benefits of 5G, a new survey has found.

​For a provider of loyalty programs across some of the biggest brands in the world, it’s pretty important Aimia gets personalisation and customer engagement right.

Convenience, personalisation, and experience will be the key brand differentiators as a new generation of consumer enters the picture.