Stories by Matt Kapko

Social Media

Instagram takes aim at Snapchat with disappearing 'Stories'

In an effort to retain users who may have drifted toward Snapchat, Instagram copied one of its rival's defining features: short-lived multimedia. But will the new 'Instagram Stories' be a strategic success or just another flop from Instagram's parent, Facebook?

Social Media

Microsoft's big bet on LinkedIn not just about data

The initial shock of Microsoft's massive $26.2 billion bet on LinkedIn has mostly worn off, but it's still unclear just what Microsoft will do with LinkedIn, how the social network's loyal users will react to related change, and how Microsoft will integrate LinkedIn data with its products.

Social Media

Nearly a third of all Facebook users share content every day

Facebook has always been a place where people share personal content, and though the company faces an overall decline in user contributions, a new survey found that 28 percent of Facebook users still share posts, photos or video at least once a day.

Digital Marketing

Most marketers miss mark with mobile messaging

Consumers are inundated with notifications from all types of mobile messaging services, and though many will engage with businesses that use relevant alerts, most organizations don't capitalize on the opportunity.

Digital Marketing

4 tips to help switch marketing automation systems

What's more nerve-wracking than selecting a marketing automation system? Switching from an old platform to a new one. The transition process can be painful, but these four tips can help you avoid some of the most significant pitfalls.

Social Media

Twitter dives as Facebook continues to thrive

Facebook continues to defy expectations with incredible growth in virtually every important area of business success, and its accomplishments stand in stark contrast to Twitter's decidedly tepid performance.

Digital Marketing

Facebook is bringing in the bots and AI

By opening the floodgates for bots on Facebook Messenger, the social media leader hopes to kindle a more modern and efficient mode of communication between businesses and their customers.

Social Media

Facebook, Snapchat and the future of live video

Live mobile video isn't new, but many of today's most popular social media companies are investing heavily in the technology, and they're pushing more live broadcasts to their users' feeds. The development has significant potential implications for digital marketers and the enterprise.

Social Media

Why Snapchat is the next big thing in digital marketing

Snapchat is still a relatively small, 'niche' social network, at least compared to Facebook or Twitter, but its more than 100 million seemingly addicted users represent piles of potential customers, and today's savvy digital marketers want in on the action.

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Great e-commerce article!

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The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

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Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

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Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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