Nearly a third of all Facebook users share content every day

Facebook has always been a place where people share personal content, and though the company faces an overall decline in user contributions, a new survey found that 28 percent of Facebook users still share posts, photos or video at least once a day.

User activity on Facebook continues to climb, but the average member today is more a viewer than active participant, according to a new survey from content marketing firm Fractl. A quarter of the 2,000 active Facebook users surveyed by the company in April share content at least twice a week, and as frequently as six times. according to the research.

For context, two of every three Facebook users, or roughly 1.09 billion people, actively use the world's largest social network every day, and 989 million people use Facebook daily on a mobile device, according to the company's Q1 2016 earnings.

Ten percent of the Facebook users surveyed share content every day, 18 percent share more than once a day, 38 percent share less than once a week and 9 percent never share content at all, sitting on the sidelines and watching others on the site, according to Fractl. (For the purposes of Fractl's study, the term "content sharing" refers to any third-party content users share or post on their timelines.)

fractl graphic Fractl

Women more likely to share on Facebook than men

While men and women and equally likely to share funny videos and news content on Facebook, women are more likely to post inspiring stories or beautiful photos, and they're 5 percent more likely than men to share content every day, according to Fractl. Male millennials are the least likely group to share, and Gen-Xers are the least likely to share photos of food. Baby Boomers are the most likely to share political content and the least likely to share memes or satirical news, according to Fractl.

The findings reinforce an interesting trend regarding's Facebook's ability to maintain the size of the massive stream of personal content its members regularly post. Many Facebook users have ample reason to return to the site on a daily basis, but the amount of personal content they share — photos, video and status updates — is on the declining per user, according to Bloomberg.com. The number of personal stories shared on Facebook dropped 21 percent from mid-2014 to mid-2015, and users were increasingly posting news and information from other sites instead, according to TheInformation.com.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

CMOs are talking the CX talk, but not yet walking the walk

Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

https://bit.ly/2t5z6fIView this brilliant service and then apply in your product marketing which will increase your sell ..

Sujay Patel

Why Gartner thinks brands are too uptight about strategy

Read more

The things who have mentioned are very convincing and will certainly work.

Lunna Walker

Xero evolves to fit a changing marketplace

Read more

The use of the virtual reality and the additional reality in marketing are only the first steps to the unlimited possibilities. When you ...

Viri VR

Treasury Wine Estates ramps up consumer engagement with augmented reality app portfolio

Read more

Personally, I know about using virtual reality in VR games or when watching movies. I live in Melbourne and often visit a club - https://...

Rafe Frost

3 brand new virtual reality experiences in action

Read more

Infographics are quick and easy to understand! Pictures indeed speak better than words. SEO in Mumbai

Tanushree

Image intelligence:10 must-see infographics for marketers

Read more

Latest Podcast

More podcasts

Sign in