Nearly a third of all Facebook users share content every day

Facebook has always been a place where people share personal content, and though the company faces an overall decline in user contributions, a new survey found that 28 percent of Facebook users still share posts, photos or video at least once a day.

User activity on Facebook continues to climb, but the average member today is more a viewer than active participant, according to a new survey from content marketing firm Fractl. A quarter of the 2,000 active Facebook users surveyed by the company in April share content at least twice a week, and as frequently as six times. according to the research.

For context, two of every three Facebook users, or roughly 1.09 billion people, actively use the world's largest social network every day, and 989 million people use Facebook daily on a mobile device, according to the company's Q1 2016 earnings.

Ten percent of the Facebook users surveyed share content every day, 18 percent share more than once a day, 38 percent share less than once a week and 9 percent never share content at all, sitting on the sidelines and watching others on the site, according to Fractl. (For the purposes of Fractl's study, the term "content sharing" refers to any third-party content users share or post on their timelines.)

fractl graphic Fractl

Women more likely to share on Facebook than men

While men and women and equally likely to share funny videos and news content on Facebook, women are more likely to post inspiring stories or beautiful photos, and they're 5 percent more likely than men to share content every day, according to Fractl. Male millennials are the least likely group to share, and Gen-Xers are the least likely to share photos of food. Baby Boomers are the most likely to share political content and the least likely to share memes or satirical news, according to Fractl.

The findings reinforce an interesting trend regarding's Facebook's ability to maintain the size of the massive stream of personal content its members regularly post. Many Facebook users have ample reason to return to the site on a daily basis, but the amount of personal content they share — photos, video and status updates — is on the declining per user, according to Bloomberg.com. The number of personal stories shared on Facebook dropped 21 percent from mid-2014 to mid-2015, and users were increasingly posting news and information from other sites instead, according to TheInformation.com.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Putting the ‘human element’ back in marketing

During the recent CMO Momentum conference, Paul Mitchell shared how marketing leaders can create cultures that deliver

Paul Mitchell

Managing director, The Human Enterprise

The rise and rise of voice search

In 1982, an AT&T employee by the name of Plotzke predicted the rise of voice: “In fact, it has been predicted that, by 1990, well over half the communications dollars spent by businesses will be for products and services that include voice technologies.

Michael Jenkins

Founder and director, Shout agency

Is design thinking the answer for the next generation of marketing?

The speed and pace of change will never be slower than we’re experiencing today. So in this era of unprecedented change, how can brands meet soaring consumer expectations, stay relevant and deliver differentiated and connected experiences?

Merryn Olifent

Senior consultant, G2 Innovation

Bullshit

John Winkler

Kmart turnaround chief to exit Wesfarmers, Target

Read more

End your financial worriesAre you a business man or woman? And you are in need of an urgent loan as to start up your own business? Or do ...

lance

Kmart turnaround chief to exit Wesfarmers, Target

Read more

https://uploads.disquscdn.c... [magic school bus] KID: where are we going today MS. FRIZZLE: the zoo KID: but last week we went to SPACE ...

Germain3161

Sephora Asia details its journey to data-driven decision making

Read more

DP Apparel bietet große Auswahl Audi Rennbekleidung in Deutschland zu den besten Angeboten. Das Geschäft bietet auch qualitativ hochwerti...

DP apparel

Audi Australia gets a new CMO

Read more

this is a really great news

Vincent Mouton

Mobile-first banking startup showcases fresh brand identity

Read more

Latest Podcast

More podcasts

Sign in