Stories by Matt Kapko

Digital Marketing

Are Messaging Apps the Future of Social Networking?

Messaging apps like WhatsApp and Snapchat are at the perfect crossroads of mobile and social. These apps are simple and ubiquitous with some subscriber bases already in the hundreds of millions of users.

Social Media

Progressive Offers Its Take on Facebook's Video Ads

What's it like being one of the first brands to use Facebook's auto-play video ads? Progressive and its agency Arnold tells CIO.com the entire experience was easy, liberating and even a 'breathe of fresh air.'

Social Media

Traversing the Labyrinth of Social Marketing Metrics

Businesses still struggle to hone in on the most appropriate social metrics. Far too many firms emphasize vanity metrics when there remains little agreement over the true value of a follower, friend, retweet, reblog, pin or like.

Social Media

Twitter Readies Design Changes As It Unveils New Ad Offerings

Twitter has taken a slow approach in the rollout of new ad products and changes to the user interface, but that's beginning to change. Following its deeper integration with MoPub, Twitter is expected to reveal a series of new ad products alongside a refined and more feature-rich user experience.

Digital Marketing

Yahoo CEO Talks Mobile, Advertising and Tumblr

In a keynote before leading advertising and marketers professionals, Marissa Mayer details Yahoo's growth on mobile and its new advertising options -- and talks up Tumblr.

Social Media

Social Media Getting More Spontaneous and Less Personal

Deliberate status updates are losing luster as quick, impromptu, short-lived activity on social media gathers momentum. If the first phase of social media was a massive effort to share our online identities, this current wave is all about fleeting encounters.

Social Media

Facebook's Auto Play Video Ads 'Imminent'

The social network's march to a mobile-first mindset and delivery mechanism has been persistent and widely recognized, but Facebook is rising to the video occasion with a more deliberate rollout.

Social Media

Twitter suffering from growing pains

Twitter faces growing pressure to attract new users and dramatically increase engagement on the platform. Can it ever rival the numbers and growth of Facebook?

Social Media

Smaller Businesses See Big Returns From Social Media

A new study from LinkedIn reports a strong correlation between smaller businesses that are increasing social media spending in areas such as content marketing and lead generation and those achieving what it calls 'hyper growth.'

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Latest Videos

Conversations over a cuppa with CMO: Coles Group's Lisa Ronson

​In this week's instalment of Conversations over a Cuppa with CMO, we talk with Coles Group CMO and our former #1 in the CMO 2018, Lisa Ronson, about how the supermarket giant has approached marketing and customer engagement and how she's coped with the transformative and significant impact of the COVID-19 crisis as a leader and brand strategist.

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Brayden Manchee

How National Tiles used digital personalisation to deliver 15 per cent of revenue online

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Dexx Mason

ASMR: Flash in the marketing pan, or something more?

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Yolanda R. Skillman

Melbourne Fashion Week: Using digital and insight to drive engagement and attendance

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Yolanda R. Skillman

What automated design is going to do to 3D printing and product customisation

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Yolanda R. Skillman

Report: Accountability key to marketing's influence in business

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Blog Posts

The 10 commandments of marketing in COVID times

With social and economic uncertainty and the changing political landscape, how can CMOs adapt to seize opportunity?

Duncan Wakes-Miller

GM, marketing, Audika Australia and New Zealand

Why direct response advertising is winning this year

In response to the COVID-19 crisis, brands around the globe are going into hibernation and waiting out the ongoing storm. CMOs have dramatically slashed their budgets across every single form of media, digital included.

Sabri Suby

Founder, King Kong

Taking back control of your tech

To win in customer experience, brands need to take back control of their technology.

Michael Titshall

VP, managing director, R/GA Australia

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