Rio 2016 Olympics on Facebook, Twitter, Instagram and Snapchat

Social media's brightest stars have aligned for the Rio 2016 Olympics. Here's how to follow all the teams, games and athletes, and find behind-the-scenes action and exclusive footage on Facebook, Twitter, Instagram and Snapchat.

Millions of fans will tap their favorite social networks during the coming weeks for live updates, highlights and on-the-ground reports from the Rio 2016 Olympics. Social sites are also where fans will turn to share the glory of the athletes' greatest achievements in real time. Social media's biggest companies all struck deals to better position their apps and services to showcase the action in Rio de Janeiro.

Here's how consumers will be following it all from afar using Facebook, Twitter, Instagram and Snapchat.

How Facebook does Rio 2016

olympics screenshot from facebook app

Olympics coverage in the Facebook app

Facebook and NBC have paired up for the third consecutive Olympics to showcase exclusive content, commentary and athletes' stories. The companies created a "social command center" in Rio de Janeiro to capture Facebook Live video content and display a series of short-form videos that feature highlights and interviews.

NBC will also produce daily two-minute recaps from the games that will be available exclusively to U.S. users through NBC's Facebook page. The recaps will include the greatest moments and achievements from each day's competition, according to the broadcasting company. And Facebook dedicated a section of its News Feed to the Olympics.

Twitter taps into the 2016 summer games

Twitter revamped its Moments feature to help you follow the Rio 2016 Olympics throughout the competition. You can opt to follow your favorite sports, teams and events on a Rio 2016 Moments tab, and then tweets appear in your timelines with daily recaps, video highlights, results and medal counts.

Consumers can follow the official accounts for the Olympics, the Olympic Flame and Rio 2016, and the #Rio2016 hashtag helps keep track of all the action. Fans can also follow a list of athletes who are competing in Rio. Twitter's Periscope app will feature a dedicated channel with Olympics-related content, and Vine will showcase video loops from the Olympics in its Explore section, according to Twitter.

2016 summer Olympics on Instagram

The Olympics are formally on Instagram for the first time this summer. You can follow Instagram's official account to watch interviews and find special features with NBC commentators and athletes. The app also shows highlights of NBC's Olympics coverage in its Search and Explore video channels.

Instagram will showcase daily, inspiring moments from the competition in slow-motion video. And you can also follow the official Rio 2016 Olympics Instagram account for constant updates.

A photo posted by Rio 2016 (@rio2016) on


Snapchat's 'live stories' from Rio

Snapchat made a deal with NBC in April to show highlights from the 2016 summer games in its app. Users see a dedicated channel in the mobile app that features daily "live stories" from NBC, the athletes and fans in Rio de Janeiro, according to Bloomberg. The NBC content Snapchat curates will be available only to people in the United States.

Snapchat users can follow updates from NBC's dedicated Rio 2016 feed. And BuzzFeed, which has a separate partnership with NBC, will also showcase short clips and behind-the-scenes footages on its Discover channel within Snapchat.



Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

​Relevance and substance are the keys to marketing’s future

Marketing’s evolution and increased value-add to organisations is making headway in one essential direction: Driving brands to achieve maximum relevance in the heart and minds of customers.

Jean-Luc Ambrosi

Author, marketer

Why doing your job well is the key to innovation

The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

Head of marketing, Powershop Australia ICO relaunch March 14 - April 14 2018. Building a bigger community and more holders will surely move Krios to top exchan...

Mark Dalton

Blockchain pitched as answer to influencer marketing management

Read more

Lok knocks it out the park and predicts the future...“People are starting to understand they own their own data, and this will come to a ...


Data regulation key to marketing innovation

Read more

It needs to come from the top. It's not just about buy-in from the leadership team, leadership should be part of the development process ...

Stephen Houraghan

Why getting intimate is key to creating a great customer experience and optimising customer value

Read more

When was this article posted?


Report Reveals the Channels That Really Influence Consumer Purchase Decisions

Read more

sorry, I did not see that my first attempt already posted.


5 ways Australian Unity is driving innovation

Read more

Latest Podcast

More podcasts

Sign in