Rio 2016 Olympics on Facebook, Twitter, Instagram and Snapchat

Social media's brightest stars have aligned for the Rio 2016 Olympics. Here's how to follow all the teams, games and athletes, and find behind-the-scenes action and exclusive footage on Facebook, Twitter, Instagram and Snapchat.

Millions of fans will tap their favorite social networks during the coming weeks for live updates, highlights and on-the-ground reports from the Rio 2016 Olympics. Social sites are also where fans will turn to share the glory of the athletes' greatest achievements in real time. Social media's biggest companies all struck deals to better position their apps and services to showcase the action in Rio de Janeiro.

Here's how consumers will be following it all from afar using Facebook, Twitter, Instagram and Snapchat.

How Facebook does Rio 2016

olympics screenshot from facebook app

Olympics coverage in the Facebook app

Facebook and NBC have paired up for the third consecutive Olympics to showcase exclusive content, commentary and athletes' stories. The companies created a "social command center" in Rio de Janeiro to capture Facebook Live video content and display a series of short-form videos that feature highlights and interviews.

NBC will also produce daily two-minute recaps from the games that will be available exclusively to U.S. users through NBC's Facebook page. The recaps will include the greatest moments and achievements from each day's competition, according to the broadcasting company. And Facebook dedicated a section of its News Feed to the Olympics.

Twitter taps into the 2016 summer games

Twitter revamped its Moments feature to help you follow the Rio 2016 Olympics throughout the competition. You can opt to follow your favorite sports, teams and events on a Rio 2016 Moments tab, and then tweets appear in your timelines with daily recaps, video highlights, results and medal counts.

Consumers can follow the official accounts for the Olympics, the Olympic Flame and Rio 2016, and the #Rio2016 hashtag helps keep track of all the action. Fans can also follow a list of athletes who are competing in Rio. Twitter's Periscope app will feature a dedicated channel with Olympics-related content, and Vine will showcase video loops from the Olympics in its Explore section, according to Twitter.

2016 summer Olympics on Instagram

The Olympics are formally on Instagram for the first time this summer. You can follow Instagram's official account to watch interviews and find special features with NBC commentators and athletes. The app also shows highlights of NBC's Olympics coverage in its Search and Explore video channels.

Instagram will showcase daily, inspiring moments from the competition in slow-motion video. And you can also follow the official Rio 2016 Olympics Instagram account for constant updates.

A photo posted by Rio 2016 (@rio2016) on
//

//

Snapchat's 'live stories' from Rio

Snapchat made a deal with NBC in April to show highlights from the 2016 summer games in its app. Users see a dedicated channel in the mobile app that features daily "live stories" from NBC, the athletes and fans in Rio de Janeiro, according to Bloomberg. The NBC content Snapchat curates will be available only to people in the United States.

Snapchat users can follow updates from NBC's dedicated Rio 2016 feed. And BuzzFeed, which has a separate partnership with NBC, will also showcase short clips and behind-the-scenes footages on its Discover channel within Snapchat.

//

//

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

Thank you for sharing such an informative post about Yoga Mats.....we also offers Yoga Mats at very affordable prices. For more info you ...

Yogamats India

Food for Thought: How a policy of diversity and inclusion helps improve CX

Read more

Does Magento have any progressive web apps?

libertylady

​Adobe aims to compete with the big guns in digital commerce

Read more

According to the executive manager for commercial and marketing within the Events Melbourne team, Lucan Creamer, the City’s vision for th...

Armstrongsmith

Melbourne Fashion Week: Using digital and insight to drive engagement and attendance

Read more

The key difference is designers no longer have to spend all their time translating their ideas into digital models, which is the grunt wo...

Armstrongsmith

What automated design is going to do to 3D printing and product customisation

Read more

The four financial-oriented metrics employed are return on marketing investment; revenue per customer; marketing expenditure versus budge...

Armstrongsmith

Report: Accountability key to marketing's influence in business

Read more

Latest Podcast

More podcasts

Sign in