Stories by Hamish Barwick

The Melbourne Stars cricket team and sponsor, Acquire Learning, are giving away 10,000 free ice cream mobile coupons to fans at the Melbourne Cricket Ground (MCG) as part of a customer engagement exercise using proximity marketing.

The Commonwealth Bank of Australia (CBA) has been awarded the CX Company People’s Choice in the finance, banking and insurance category for talking to customers and finding out what services they want from the bank.

Healthcare provider Bupa has been awarded the Best CX Leading Initiatives award in recognition of its efforts to transform into a customer-centric organisation with projects such as Voice of the Customer which collects customer feedback in real time.

Harvey Norman’s omni-channel strategy has come a long way since it launched an e-commerce website in 2011, says CDO Gary Wheelhouse.

The Melbourne Cricket Ground (MCG) is conducting a Beacon trial during September where Australian Football League (AFL) fans who have downloaded a pass to their Android or iPhone smart phone will receive a free Four `N Twenty pie.

A new Web platform, stronger digital strategy and taste for technology innovation are all playing key roles in the Australian Football League’s (AFL) efforts to lift interactive and timely fan engagement. And according to the group behind the game, they’re also opening up new ways to raise awareness and drive interest in the sport.

The traditional marketing pitch needs to be abandoned in favour of brand trust with consumers, according to DDB Worldwide global chief creative officer, Amir Kassaei.

Digital menu panels designed to capture patron attention are being rolled out by Retail Food Group (RFG) subsidiary Donut King to all of its 315 franchisee-owned stores in Australia.

West Tigers fans will get to see what happens with the National Rugby League (NRL) side in the off season when its own TV station, and associated smartphone app, begins broadcasting in July 2014.

Australian Football League (AFL) fans who own a Pebble smart watch will be able to receive updates about the game on their watch from 12 May 2014.

Presenting data visualisaiton in graphs for marketing people to easily understand can be improved through the use of colour and putting in key takeaway data, according to Sportsbet's head of online analytics, Tony Gruebner.

The Privacy Amendment (Privacy Alerts) Bill is back on the government agenda after it had a first reading in the Senate this week.

An investigation by the Australian Privacy Commissioner, Timothy Pilgrim, and the Australian Communications and Media Authority (ACMA) has concluded that Telstra breached three National Privacy Principles (NPPs) after 15,775 phone numbers, names and home addresses contained in spreadsheets were found online via a Google search in May 2013.

Giving your customer service team real-time flexibility to launch and respond to sales and marketing campaigns is something most organisations see value in, but haven’t always been able to achieve.

Jewellery retailer, Michael Hill, is aiming to drive repeat visits to its websites with a `shoppable video’ platform which allows customers to buy products directly from the video.