Digital Marketing
The Melbourne Stars cricket team and sponsor, Acquire Learning, are giving away 10,000 free ice cream mobile coupons to fans at the Melbourne Cricket Ground (MCG) as part of a customer engagement exercise using proximity marketing.
Leadership
The Commonwealth Bank of Australia (CBA) has been awarded the CX Company People’s Choice in the finance, banking and insurance category for talking to customers and finding out what services they want from the bank.
Leadership
Healthcare provider Bupa has been awarded the Best CX Leading Initiatives award in recognition of its efforts to transform into a customer-centric organisation with projects such as Voice of the Customer which collects customer feedback in real time.
Digital Marketing
Harvey Norman’s omni-channel strategy has come a long way since it launched an e-commerce website in 2011, says CDO Gary Wheelhouse.
Digital Marketing
The Melbourne Cricket Ground (MCG) is conducting a Beacon trial during September where Australian Football League (AFL) fans who have downloaded a pass to their Android or iPhone smart phone will receive a free Four `N Twenty pie.
Social Media
A new Web platform, stronger digital strategy and taste for technology innovation are all playing key roles in the Australian Football League’s (AFL) efforts to lift interactive and timely fan engagement. And according to the group behind the game, they’re also opening up new ways to raise awareness and drive interest in the sport.
Digital Marketing
The traditional marketing pitch needs to be abandoned in favour of brand trust with consumers, according to DDB Worldwide global chief creative officer, Amir Kassaei.
Digital Marketing
Digital menu panels designed to capture patron attention are being rolled out by Retail Food Group (RFG) subsidiary Donut King to all of its 315 franchisee-owned stores in Australia.
Social Media
West Tigers fans will get to see what happens with the National Rugby League (NRL) side in the off season when its own TV station, and associated smartphone app, begins broadcasting in July 2014.
Digital Marketing
Australian Football League (AFL) fans who own a Pebble smart watch will be able to receive updates about the game on their watch from 12 May 2014.
Digital Marketing
Presenting data visualisaiton in graphs for marketing people to easily understand can be improved through the use of colour and putting in key takeaway data, according to Sportsbet's head of online analytics, Tony Gruebner.
Digital Marketing
The Privacy Amendment (Privacy Alerts) Bill is back on the government agenda after it had a first reading in the Senate this week.
Digital Marketing
An investigation by the Australian Privacy Commissioner, Timothy Pilgrim, and the Australian Communications and Media Authority (ACMA) has concluded that Telstra breached three National Privacy Principles (NPPs) after 15,775 phone numbers, names and home addresses contained in spreadsheets were found online via a Google search in May 2013.
Digital Marketing
Giving your customer service team real-time flexibility to launch and respond to sales and marketing campaigns is something most organisations see value in, but haven’t always been able to achieve.
Digital Marketing
Jewellery retailer, Michael Hill, is aiming to drive repeat visits to its websites with a `shoppable video’ platform which allows customers to buy products directly from the video.
CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...
Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.
The question I get asked most regularly these days is: ‘Do I need to rebuild my company’s systems on Blockchain?’ And the answer, every time, is ‘No, you’re asking the wrong question’.
Throughout my career, I have witnessed a litany of brand names that profess to have a unique customer value proposition (CVP). In reality, however, they’ve had little more than a ‘value proposition’: A simple list of benefits applied to a general audience.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
RE: Sales and marketing SLAs, often the choke point isn't the teams but them getting the data into the tools they want to use with the da...
Ed Fry
Why sales and marketing alignment is more important than ever
Thank you for the good and very helpful information. It is very interesting. I love all the things you share and see your beautiful creat...
รัตนาวดี ภูมิวรรณ
Former eHarmony marketing chief joins telco startup
Colin Kaepernick, not Mike Kapernick.
thisisw
Zenith's innovation leader: Mid-digital age not benefitting media, brands or consumers
AGA KHAN HOSPITAL is in need of kidney donors for the sum of 2 crore, Contact us today if you want to sell your kidney for money, and thi...
Sebastian Friedrich
Mindshare gets behind blockchain advertising alliance
WelcomeThe world 's coolest Mercedes companyI am a personal addict on this carBut poverty does not allow me to watch on YouTube for us po...
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ASX-listed GrowthOps appoints inaugural CMO