Using artificial intelligence to surprise your customers
We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.
MYOB uses predictive dialling system to generate more sales
Accounting software firm reports 25 per cent increase in new clients thanks to new flexibility in launching and managing sales and marketing campaigns
Giving your customer service team real-time flexibility to launch and respond to sales and marketing campaigns is something most organisations see value in, but haven’t always been able to achieve.
Thanks to a new predictive dialler technology deployment, accounting software vendor, MYOB, has not only done just that, but also reported a 25 per cent increase in new client sales over the phone since implementation in late 2012.
The accounting software company used the product, developed by IPscape, to set up and manage new sales campaigns promoting MYOB’s cloud software. Prior to the rollout, it was using a legacy in-house system to manage sales calls, which was proving expensive. In addition, each member of the client services team would manually dial up to 60 phone numbers every day.
Now, with predictive dialler technology, MYOB call centre workers can make up to 300 calls a day and monitor campaign performance in real time.
MYOB business division general manager, James Scollay, told CMO Australia that the campaign metrics include how many sales have been made.
“The real-time monitoring has also helped us with team training and improving performance. The interface allows us to do training much more quickly than we used to do,” he said.
“IPscape’s solution also means we can set up and manage new campaigns ourselves. This means we avoid the large third party fees vendors typically charge when you want to create a new campaign or update an existing one.”
- Balancing brand maturity with the new cloud journey: MYOB
- Michael Hill looks to build ecommerce sales with video marketing
- Tatts Group moving to automated customer marketing campaigns
Scollay commented that the implementation was part of its transformation to an online company.
“The big cultural change we are going through is around pace of response to market requirements. We’re in control and have more flexibility around testing sales and marketing campaigns.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia
What a great article. Thanks for sharing. Today Digital Marketing is the basic need for a business to survive. As online presence is very...
Ecomsolver Private Limited
Want to master digital transformation? Stop thinking about your own problems
Feeling grateful that customer led digital transformation could improve business and generate more business growth. Many companies are no...
Lilly Lawrence
How a customer-led digital transformation has helped this CMO generate $6m in incremental business
If a business games me happy than there is a higher chance I will go to them.
Martinez
The Iconic: becoming customer-focussed transformed our business
That’s a great example of surprising AR ad that went viral because it was first of its kind. Probably a similar effect to some scale can ...
Natasha Kvitka
Using artificial intelligence to surprise your customers
Hey there! it is a really meaningful post. I too have written a few similar articles about SEM, SEO, Social Media, Digital Marketing Tren...
Rohit
Digital advertising continues to dominate marketing budgets