A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Patrons who have downloaded a pass will receive a free pie from staff carrying Beacons
The Melbourne Cricket Ground (MCG) is conducting a Beacon trial during September where Australian Football League (AFL) fans who have downloaded a pass to their Android or iPhone smart phone will receive a free Four `N Twenty pie.
Staff will be equipped with Beacons that trigger location-specific messages via Bluetooth to patrons’ smart phones as they move around the stadium during AFL matches.
Patrons who spot the pie touts and present their notification message will receive a free pie. There will be 50 pies given away at each AFL match.
However, footy fans who aren’t at the MCG can still download the pass and go into a draw to win a year’s supply of Four ‘N Twenty pies.
A Melbourne Cricket Club (MCC) spokesperson told CMO Australia that it is exploring the use of Beacons as a way to engage fans at the stadium while plans for an upgraded Wi-Fi network and improved 3G/4G phone coverage are finalised.
“We currently have a Wi-Fi network but we’re looking to upgrade it so that it can manage the demand for connectivity in a stadium of our capacity. We expect to be in a position to provide full details about our plans for a range of stadium improvements at the end of October 2014,” the spokesperson said.
“We hope the [Beacon] trial will be a success and lead to us working with all of our partners, including the AFL, AFL clubs and Cricket Australia, on ways we can use the technology to provide our customers with special offers and event information as they move around the ground.”
In a statement, MCC customer engagement executive manager Ben McAuliffe, said that it is investigating a “range of enhancements” for fans.
“We understand that the fans have expectations when it comes to connectivity and engagement at the MCG and we’re keen to test how Beacons can contribute to making the MCG experience as easy and enjoyable as possible,” he said.
Follow Hamish Barwick on Twitter: @HamishBarwick
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandate,We currently have Available FOB Rotterdam/Houston for JP54,D2, D6,JetA1 with good and w...
Collins Johnson
Oath to fully acquire Yahoo7 from Seven West Media
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...
Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family
Sanwataram
Predictions: 14 digital marketing predictions for 2021
Nice!https://www.live-radio-onli...
OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system