Cricket team offering free ice cream mobile coupon to fans at the Melbourne Cricket Ground
The Melbourne Stars cricket team and sponsor, Acquire Learning, are giving away 10,000 free ice cream mobile coupons to fans at the Melbourne Cricket Ground (MCG) as part of a customer engagement exercise using proximity marketing.
Registered Melbourne Stars fans and members attending the team’s games will receive a link via email to access the mobile coupon. The coupons can be stored into Apple Passbook or Android PassWallet and integrate with the MCG’s Beacon technology. Fans are sent alerts about the nearest concession stand in the MCG where they can claim their free ice cream.
Ice cream mobile coupons will be given away at five of the Stars games at the MCG, starting on 20 December. The technology is being provided by DC4G.
The mobile coupons also represent an opportunity for team sponsor, Acquire Learning, to talk with cricket fans who may be looking to change careers.
Acquire Learning Global CMO, Kim Vernon, said the online learning company will have staff on hand at cricket match days to welcome fans to the ground before the mobile coupons are sent out.
“Rather than just having an inactive logo, we will engage with the fans in a way that will put a smile on their face,” she said. “They [fans] have the ability to learn about what we have on offer and if it’s of interest, they can come and have a chat to us. We have a team of people at the MCG where we offer people free career advice.”
In September, the MCG conducted a Beacon trial where Australian Football League (AFL) fans that downloaded a pass to their Android or iPhone smartphone received a free Four `N Twenty pie.
MCG staff were equipped with Beacons that triggered location-specific messages via Bluetooth to patrons’ smart phones as they moved around the stadium during AFL matches.
Follow Hamish Barwick on Twitter: @HamishBarwick
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Great Sharing thoughts.It is really helps to define marketing strategies. After all good digital marketing plan leads to brand awareness...
Paul F
Driving digital marketing effectiveness