The 10 commandments of marketing in COVID times
With social and economic uncertainty and the changing political landscape, how can CMOs adapt to seize opportunity?
Melbourne Stars look to fan engagement with mobile marketing offer
Cricket team offering free ice cream mobile coupon to fans at the Melbourne Cricket Ground
The Melbourne Stars cricket team and sponsor, Acquire Learning, are giving away 10,000 free ice cream mobile coupons to fans at the Melbourne Cricket Ground (MCG) as part of a customer engagement exercise using proximity marketing.
Registered Melbourne Stars fans and members attending the team’s games will receive a link via email to access the mobile coupon. The coupons can be stored into Apple Passbook or Android PassWallet and integrate with the MCG’s Beacon technology. Fans are sent alerts about the nearest concession stand in the MCG where they can claim their free ice cream.
Ice cream mobile coupons will be given away at five of the Stars games at the MCG, starting on 20 December. The technology is being provided by DC4G.
- How beacons and nearables are giving marketers new customer know-how
- Arts Centre Melbourne iBeacon trial disappoints
- Chatswood Chase reveals customer insights from iBeacon trial
The mobile coupons also represent an opportunity for team sponsor, Acquire Learning, to talk with cricket fans who may be looking to change careers.
Acquire Learning Global CMO, Kim Vernon, said the online learning company will have staff on hand at cricket match days to welcome fans to the ground before the mobile coupons are sent out.
“Rather than just having an inactive logo, we will engage with the fans in a way that will put a smile on their face,” she said. “They [fans] have the ability to learn about what we have on offer and if it’s of interest, they can come and have a chat to us. We have a team of people at the MCG where we offer people free career advice.”
In September, the MCG conducted a Beacon trial where Australian Football League (AFL) fans that downloaded a pass to their Android or iPhone smartphone received a free Four `N Twenty pie.
MCG staff were equipped with Beacons that triggered location-specific messages via Bluetooth to patrons’ smart phones as they moved around the stadium during AFL matches.
Follow Hamish Barwick on Twitter: @HamishBarwick
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia
I inquisitive more enthusiasm for some of them trust you will give more data on this subjects in your next articles webpage
Jennifer Reagan
Melbourne Fashion Week: Using digital and insight to drive engagement and attendance
I recommend only good and reliable information, so see it webpage
Jennifer Reagan
What automated design is going to do to 3D printing and product customisation
Thanks, that was a really cool read webpage
Jennifer Reagan
Report: Accountability key to marketing's influence in business
Great Article it's ingenious and actually interesting maintain us uploaded with brand-new updates. its was really beneficial. many thanks...
Jennifer Reagan
Foxtel employs wearable technology to give AFL fans a more sensory experience
I admire this article for the well-researched content and excellent wording visit here
Jennifer Reagan
Will 3D printing be good for retail?