Stories by Nadia Cameron

Marketing must sit at the heart of business decision-making and the boardroom table if organisations want to stay ahead of the competition and embrace ever-higher customer expectations.

Marketing and technology are blurring and the relationship between CMO and CIO is increasingly vital to addressing the modern data and digital customer challenge, leading Australian marketers claim.

Online home improvement directory, hipages Group, has brought on a new chief marketing officer (CMO) and created a chief customer office role as part of plans to lift its brand presence and might in Australia.

Travel, telecom and financial services lead the list of verticals making the big move to become more competitive in the programmatic advertising arena, according to a new global report.

The way CMOs and CIOs procure technology is distinctly different and unlikely to change in the near future, even as the two roles become more aligned.

One-to-one engagement has become a catchcry of the marketing community, but in reality many still haven’t worked out how to act at such a personalised level. A massive organisation like Telstra would once have been placed firmly in this group, but its CMO, Mark Buckman, believes the company’s heft is actually helping drive its one-to-one strategy and improve customer services and advocacy.

A new report on the value and uptake of marketing automation has highlighted the rising role these platforms have in cross-channel campaign management and providing personalised and targeted customer experiences.

Chief executive of Australia’s Taronga Zoo Cameron Kerr is a great believer in the power of people to transform brands as well as leadership. He discusses his rise from marketer to business leader

A new online media streaming service is giving Australia’s Little Athletics the ability to raise the sport’s profile by opening up wider audiences, engagement and corporate sponsorship opportunities.

The challenges of striking a successful relationship between marketing and IT are well documented, and yet we’re still not sure of the best way to get there. There’s no getting away from the fact that these two leaders come from different backgrounds and have, until now, been speaking very different languages.

In our new series of insights into a key topic or issue for marketers, we ask three CMOs: What skill sets does today’s ideal marketing team need to have and why?

Google has overtaken Apple as the world’s most valuable global brand, according to BrandZ’s 2014 Top 100 Most Valuable Global Brand list.

Customer relationships are no longer linear engagements but a series of events often outside the brand’s control which they must become involved in proactively, HP’s global customer strategy leader claims.

Online advertising is continuing on its rapid growth trajectory, recording a 17.1 per cent year-on-year expenditure increase in the first quarter of the year, the Interactive Advertising Bureau (IAB) reports.

Nearly half of all Australian marketers plan to spend more on content marketing activities next year, but less than one in five have a dedicated content chief working in their organisation today, a new report reveals.