hipages group recruit new CMO and adds chief customer role

Australian online trademen directory service looks to expand its brand awareness and boost business

Online home improvement directory, hipages Group, has brought on a new chief marketing officer (CMO) and created a chief customer office role as part of plans to lift its brand presence and might in Australia.

New marketing chief Fraser Taylor has been in marketing for more than 20 years in the FMCG sector and was most recently A/NZ marketing director for Kellogg’s and Sara Lee. He has worked across Australia, the UK and Canada for a range of brands and blue chip companies.

Taylor replaces Stephen Keighery, who assumes the newly created role of chief customer officer. In a statement, the company said Keighery will focus on understanding the needs of hipages’ tradie network and ensuring it has the right mix of specialists on-board.

Hipages Group co-founder and CEO,David Vitek, said Taylor joins the company at a pivotal time in its growth and will play a central role in its development strategy. The online-based business, which was founded in 2004, aims to connect consumers with registered and quality tradesmen across 1100 categories, and claims to place 40,000 jobs each month.

Earlier this month, the company secured $6 million in equity funding which was earmarked for team investment. At the time, Vitek said the company was looking to grow its technology team as well as improve brand awareness.

“Fraser is analytical, creative and brings with him solid processes for understanding consumers and how they tick,” Vitek said in a statement. “His core expertise will greatly complement the hipages Group model.”

Taylor pointed out hipages Group is operating in a $90 billion home improvement market that is highly fragmented and offers great opportunity for growth.

“Hipages.com.au is already a great online business but I look forward to making it a great consumer brand – and helping the business grow significantly,” he said.

According to its website, hipages now has 1.5 million monthly online visitors a staff of 90.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

Customer experience crisis: Proactively mitigating the risk of broken promises

Last Friday, three weeks after United Airline’s spectacular customer experience disaster, customers received a letter from the company’s CEO, Oscar Munoz.

Grate post, thanks for the post.No matter what your business is, if you do no not rank among the top most search results of Google, Yahoo...

Rahul

Image intelligence:10 must-see infographics for marketers

Read more

Thank you Shane Blandford for carrying my Smarketing vision into KM !

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

Thanks for helping me putting those threads of thoughts together. Simplification and connection - neat idea.

Mark Bayly

Tips from IAG on how to craft human-centred design

Read more

The problem with Box is that they made a couple of big mistakes - they first hired a bunch of unprepared kids and gave them big roles and...

Tim Woods

CMO interview: Why Box's marketing chief is rewarding staff for failing

Read more

At this point, being hit hard will also be subject for a detailed study. In honesty, too early to tell but there are precedents to follow...

Sean Lindeman

Australian Government to abolish 457 visa program

Read more

Latest Podcast

More podcasts

Sign in