Chief executive of Australia’s Taronga Zoo Cameron Kerr is a great believer in the power of people to transform brands as well as leadership. He discusses his rise from marketer to business leader
“If a marketer was to ask me what has helped me through my career, I’d tell them being a marketer when I needed to be, and being a genuine leader and listener the rest of the time, has been vital,” director and CEO of the Taronga Conservation Society, Cameron Kerr, tells CMO.
It’s good advice from the former CMO, who worked his way through scientific research, product and consumer marketing roles to operations and now top dog at Australia’s premier zoo and conservation organisation.
Kerr sees culture as the foundation of strong leadership, and says the turning point for him professionally was recognising the need to have people across all levels of the organisation aligned behind one vision and goal. Being able to listen and relate is crucial to achieving this – and it’s something he sees marketers having a distinct advantage in.
This article is only available for subscribers. Sign up now for free and get free access to premium content from ARN, CIO, CSO, CMO, Computerworld, and PC World.
Every flagship smartphone in Australia includes hardware and software purpose-built for AR. A huge audience is ready and waiting. We have an opportunity to craft extraordinary, innovative work. But to get there, we need to push our creative thinking a little harder, writes Gil Fewster.
There are five tell-tale signs your brand needs to take a long hard look at itself.
How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.
Why it's important for me to know that? I don't get it, sorry.
Info graphic have proven to be very useful to create brand awareness and drive traffic. Thanks for sharing these Information.Graphic Desi...
Best web hosting packages Vancouver WA understands that only technical support and domain associated email address can bring huge leads ...
I had the same vision about change from CX terminology to HX. Even with almost the same title: 'Forget customer experience...' https://ww...
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
