All the latest martech, adtech and CX tech news from Salesforce, Aprimo, Adobe, Microsoft, Marketo, Freshdesk, Sprinklr, Tibco, The Trade Desk, Drawbridge, Tapad and Sizmek.
Fourth industrial revolution technologies such as artificial intelligence (AI) and the Internet of Things (IoT) will not only force marketers to be more scientific, they’ll also require them to think beyond their function and to next best actions for customers across an organisation.
Dentsu Aegis has dropped the longstanding Mitchell name from its local business and officially launched the new-look dentsu X in the Australian market.
Deakin University’s award-winning marketing chief, Trisca Scott-Branagan, has left the tertiary education provider after three years in favour of a new role with ANZ’s Institutional Bank.
According to Forrester, emotion trumps ease and effectiveness when it comes to positive experiences.
Virgin Australia CMO, Inese Kingsmill, has resigned, the airline’s group executive for corporate affairs has gained the marketing remit, and a new executive is in charge of the airline under a restructure revealed yesterday.
The AANA, Interactive Advertising Bureau (IAB) of Australia and Media Federation of Australia have banded together to work on a common operating standards framework aimed at improving transparency in the digital advertising supply chain.
All the latest martech, adtech and CXtech news from Microsoft, PoweredLocal, Tealium, Salesforce, Medallia, Nuance, LeanPlum, Metamarkets, PubMatic and Freshdesk.
An ambition to bring simplicity and transparency to the way customers engage with their energy supplier has triggered a technology-led transformation at Momentum Energy that’s shaking up its cultural and organisational foundations.
If you’re just going to sit in your functional silo and do more of what you’ve always done, then you’re not going to go far as a customer experience leader.
Randstad Australia’s digital-first transformation program and new-look brand strategy are about tapping technology in order to give candidates a more human customer experience that’s severely currently lacking in the recruitment industry, its CMO says.
Bias – both human and data-based – is the biggest ethical challenge facing the development and adoption of artificial intelligence, according to a panel of world-leading AI luminaries.
Delivering customer insight without cognitive bias, adding value to the in-moment experience and building commercial value are just some of the ways financial services executives believe artificial intelligence is going to transform their sector.
Growth and comfort will never co-exist, IBM’s chairman, president and CEO, Ginni Rometty, claims. And it’s the people and organisations willing to constantly take risks that will be successful now and into the future.
Organisations looking to tap artificial intelligence (AI) to improve customer outcomes and their commercial edge need a relentless focus on test-and-learn, data quality and employee empowerment.
