More than 50 per cent of office workers across Asia-Pacific rate access to cutting-edge technology in the workplace above perks such as food and office design, a new report claims. Yet with artificial intelligence (AI) predicted to eradicate 40 per cent of Australian jobs in the next 10-15 years, more companies need to be mindful of seeding control to next-generation technologies or losing sight of the human in the midst of the next wave of organisational change.
Former Samsung CMO and experienced marketing leader, Arno Lenior, has joined Amazon Australia as director of marketing.
Last-click attribution remains the bane of the digital marketing industry, many in the industry agree. Yet widespread use as a result of technology, along with growing applications of artificial intelligence (AI) in programmatic advertising, could actually see brands beholden to this misguided approach for even longer.
The potentially detrimental impact of digital platform giants such as Facebook and Google on media and advertising competition in Australia is being put under the spotlight thanks to a new inquiry announced by the Federal Government.
Myer has put out a call for suppliers to participate in its new Myer Market after launching a beta of the online marketplace this week.
It’s very easy for data-driven marketers to fall into the trap of short-term gain through rational advertising campaigns. But it’s the emotional ads that are going to deliver longer lasting sales impact, ThinkTV’s direct of research, insights and education, Steve Weaver, says.
Officeworks has become the second retailer this week to jump onto the voice interaction bandwagon, announcing an integration with Google Assistant that will allow consumers to engage with its products and brand via voice-activated devices.
It’s time to challenge the assumption marketers have sole responsibility for deciding what the voice of a brand sounds like, Google strategist, Sam Payne, claims.
Iconic Aussie brand, Golden Circle, has invested in its first children’s book and brand ambassador as part of efforts to emphasise its family friendly purpose with Australian consumers.
All the latest martech, CXtech and adtech news from Amobee, InMoment, dotmailer, Dovetail, Affinio, Genesys, Bench and Octoly.
Gone are the days when marketing and sales was a linear progression from ‘spray and pray’ campaigning to creating leads, handing off to inside sales, then servicing a customer through support.
EBay has teamed up with Google’s AI-powered virtual assistant to allow Australian consumers to buy directly from their Google Home and Android smartphone in time for Christmas.
Data marketplace provider, Data Republic, has secured yet another data sharing relationship, this time with US-based insights exchange startup, Cint.
Telstra has inked an agreement with out-of-home player, JCDecaux, that will see thousands of payphones across the country become digital advertising screens in the first wide-scale upgrade to the network in 30 years.
Rolling out marketing automation and a more integrated customer management approach has not only delivered $5 million in acquisition revenue for ASX-listed financial services player, Silver Chef Group, it’s brought technology and marketing functions tightly together.
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