It’s through data and an ability to act on a customer’s preferences and behaviour that adidas can realise its ambition of being the top sports products producer in the world, its CEO says.
Salesforce and Google have teamed up under a new strategic partnership that will see the pair bring together marketing, sales and advertising data from the CRM vendor’s platforms with Google Analytics 360 for real-time interaction.
Giving users direct ability to customise artificial intelligence-powered apps and mobile experiences, tap Internet of Things (IoT) data and create personalised training programs are among the key product announcements being made at this year’s Salesforce Dreamforce.
Multi Channel Network (MCN) has struck a deal with analytics vendor, SAS, to develop what the pair claim will be Australia’s first data platform providing advertisers with a single consumer view across linear TV and digital platforms.
If this year’s CMO50 nominations are anything to go by, ‘agile’ has become the buzzword of 2017. Marketers striving to build more adaptability, resiliency and a culture of continuous improvement are all turning to the lessons of software’s Agile methodology as a way of reshaping their function for the future, albeit with varying degrees of success.
All the latest martech and adtech news from Simple, Campaign Monitor, Quantcast, Quantium, Flourish, Medallia, LogMeIn, The Trade Desk and Sizmek.
Innovative service design that addresses the new digital paradigm and buyer, and a commitment to mid-market customers, are just some of the ways Capgemini is hoping to reposition itself in the increasingly convoluted consulting and agency space.
Tour operator, APT Travel Group, has struck a deal with Datarati to develop and manage its marketing automation strategy.
Marketing leaders who can think strategically about growth, digital and bring the customer voice to the executive table are the ones being allowed to colour outside their box, Hootsuite’s global CMO, Penny Wilson, believes.
Understanding the impact and optimal combination of marketing and media tactics for success is an increasingly complicated task for marketing functions. It’s even more difficult if you want to interpret the data in a quick enough timeframe to optimise, pivot or swap out marketing programs while they’re still in-market. But this is exactly what Telstra is becoming able to do thanks to a new marketing mix modelling approach based on machine learning, rolled out in June.
All the latest martech and adtech news from Quantium, Emarsys, Zoho, Zendesk, iAdvize, ActionIQ, SugarCRM and Rubicon Project.
Three years of the CMO50 list brings with it significant insight into how the role of marketing leadership has evolved in Australia.
A new chatbot designed to help Tennis Australia directly sell tickets to the Australian Open 2018 via social media has chalked up 170 per cent more conversions than its traditional go-to-market model.
Renault Australia is conducting a pilot with Facebook to give dealers a complementary role encouraging prospects down the purchase funnel after experiencing strong success across the social media platform.
Data Republic is providing the foundation for a new secured data sharing platform for the NSW Government after winning a public sector tender.
