QBE customer chief joins Australian watch retailer as CMO

Kennedy brings on new marketing and retail chiefs

Bettina Pidcock
Bettina Pidcock

Australian luxury watch retailer, Kennedy, has brought on QBE’s former chief marketing and customer officer, Bettina Pidcock, as its marketing chief amid a trio of recent executive appointments.

Pidcock joins the business as chief marketing officer with a remit to build the Kennedy brand, create a leading and personalised digital experience, spearhead acquisition, sales and retention targets, negotiate sponsorships and oversee partnerships. Prior to this, she was with QBE, initially as head of marketing before becoming the insurance group’s first chief customer officer in June 2017 overseeing both marketing, communications and digital as well as customer experience, Pidcock left QBE in July 2019 and has been consulting.

Pidcock’s resume also includes senior marketing roles with TAL, BT Financial Group, St George and ANZ.

Alongside Pidcock, Kennedy has brought on Aaron Faraguna as group general manager of retail and merchandise. He is currently director of retail and operations at David Jones and boasts of 25 years’ experience in retail locally and globally.

Both new recruits report to executive chairman, James Kennedy. In a statement, Kennedy said the business is in a strong position but will benefit from the retail expertise of both new leaders. The retailer has been building out its footprint and now has 14 locations nationally. It carries a host of tier-one brands including Rolex, Patek Phillippe, Longines and Omega.

The group also launched a new website and ecommerce offering last year aimed at providing a more luxury styled purchase experience.

“Bettina’s extensive experience in marketing multiple elements of consumer financial services will help guide the company’s brand positioning, with an emphasis on ecommerce and digital,” Kennedy said.

Pidcock said she was excited to be joining a business in this phase of growth. “Building on the Kennedy reputation for superb client experiences using customer data to drive ever-higher levels of engagement is a challenge that drew me to this glamorous and exciting category,” she said.

Faraguna, meanwhile, offered the organisation startup through to large corporate experience across the retail spectrum, Kennedy said. “Aaron has extensive experience across all retail disciplines, specifically identifying and establishing new markets for brands, implementing and maintaining operational excellence and building high-performing retail teams,” he commented.

Kennedy also hired Brant Clutterbuck, last July as its chief financial officer. Clutterbuck previously worked as CFO for Starbucks Australia and was also general manager at Asahi Group.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Blog Posts

Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

Gali Arnon

Chief marketing officer, Fiverr

​Power to the people

Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

Rich Curtis

CEO, FutureBrand A/NZ

The playbook to develop strategic brand moats

Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.

Fabian Di Marco

Founder and managing director, Tzu & Co

Sign in