Retailing

Social Media

How Aquila is rebranding for the casual bloke

Think Aquila and you think of high-end, Italian leather, hand-made shoes. But that's not all Aquila offers. So the business has set about a rebrand to change those consumer perceptions.

Digital Marketing

How Koala used Segment to build out its customer data infrastructure

Lacking enterprise-size scale to have granular customer information, and not wanting to be beholden to Google for its own first-party data, home-grown furniture start-up Koala looked to another start-up, Segment, to answer its customer data questions.

Digital Marketing

Metcash engages Complexica to bring the smarts

​Metcash has implemented Complexica's AI-powered Promotional Campaign Manager (PCM) to bring a little more ‘smarts’ to its promotional and retailer profitability.

Digital Marketing

Deloitte: The average consumer is gone

Gone are the days of the ‘average consumer’ and the idea that there's a one size fits all when it comes to marketing, according to Deloitte.

Digital Marketing

Report: Retailers must up the speed, accessibility of ecommerce

Australia Post’s most recent annual online shopping report (2019), confirmed what good marketers already know: Online shopping is undergoing significant growth in Australia, customers expect seamless and rapid delivery, and are shopping more on their mobiles. What's more, direct email marketing remains vital to get consumer attention.

Leadership

Why bricks-and-mortar stores are making a comeback

Opening a bricks-and-mortar store in an increasingly digitally-driven consumer culture seems counterintuitive. Yet Greenstone Financial Services are banking on its new store giving customers what they want.

CMO50 2018 #26-50: Mark Baartse

If there’s one thing Showpo believes in, it’s listening to its customers. For Showpo CMO, Mark Baartse, too many companies talk about customer experience, but don’t actually talk to them enough to get the facts.

Leadership

Myer resurrects its 'My Store' campaign following massive loss

Myer is resurrecting its ‘My Store’ campaign once again in an attempt to turn around its fortunes. The new follows the beleaguered retailer's near $500 million loss in the year to June 2018, leading to the plan to stop discounting by getting rid of clearance floors by mid-2019, reduce floor space, and focus on exclusive brands.

Leadership

Myer announces half-billion dollar loss

Myer will stop discounting - getting rid of clearance floors by mid-2019 - reduce floor space, and focus on exclusive brands, as it fights to come back from a shocking near $500 million loss in the year to June 2018.

Digital Marketing

Getting under the cloak of Woolmark's digital and innovation efforts

​AI-powered research, voice-based care instructions, ‘adjacent possible’ marketing principles, augmented reality on farms and eco-storytelling in immersive retail stores – they’re all in a day’s work for the innovation and digital team at The Woolmark Company.

Digital Marketing

Report: Amazon launch lifts Aussie online retail sales but not all brands benefit

Amazon’s launch in Australia has significantly boosted online shopping behaviour across the wider local retail landscape, generating more sales across a wider array of local ecommerce and brand websites. But not everyone is benefitting and those in the mid-share, mid-market space stand to lose the most from the US giant’s arrival on our shore long term.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

More whitepapers

Blog Posts

Building a human-curated brand

If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.

Will Smith

Co-founder and head of new markets, The Plum Guide

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

It's a pretty interesting article to read. I will learn more about this company later.

Dan Bullock

40 staff and 1000 contracts affected as foodora closes its Australian operations

Read more

If you think it can benefit both consumer and seller then it would be great

Simon Bird

Why Ford is counting on the Internet of Things to drive customer engagement

Read more

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

Latest Podcast

More podcasts

Sign in