A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Leadership
ASX-listed retailer, Michael Hill Jeweller, has recruited Jo Feeney as its new chief marketing officer as it looks to chart a course for continuing growth in 2021.
Measurement & Analytics
Bringing merchandising, loyalty and marketing strategies and insights ever-closer together to improve customer service is the name of the game for West Australia’s Liquor Barons liquor retailer as it brings on a fresh promotional planning platform.
Digital Marketing
DuluxGroup has stepped up its artificial intelligence (AI) investment to further improve its retail execution game.
Leadership
A rebrand, retail network expansion and digital acceleration are all firmly in the sights of KYHA Studios recently installed CEO and former Tabcorp and William Hill marketing chief, Claire Murphy.
Strategy
There’s no doubt COVID-19 has accelerated the shift to digital channels and transactions for Australian retailers. Here, Cue Clothing’s CIO, Shane Lenton, shares how the iconic Australian fashion brand adapted to the new normal of retail presented by the pandemic, the virtual and digital offerings it’s rapidly created, and the longer-term innovations they’re helping inform.
Digital Marketing
Needing to revamp its online presence, high-end fashion house Aje tapped Shopify to improve its online metrics, which came at just the right time for the sudden reliance on ecommerce with the Coronavirus pandemic.
Leadership
A very robust brief, empathy, collaboration and a willingness to pivot and adapt to new ways of working proved vital elements in creating Catch Group’s first major brand building campaign, the company’s chief marketing officer says.
Strategy
Catch Group has joined forces with the flybuys customer loyalty program to provide rewards to its customer base.
Strategy
A physical mascot for customers in meetings, ruthless prioritisation, cross-functional teamwork and employee camaraderie are just a few ways Australian retail group, Super Retail Group, has ridden through the COVID-19 crisis.
Digital Marketing
Across all countries, just over half of consumers are using Amazon and search engines as their starting point for inspiration, according to the Future Shopper 2020 report.
Strategy
TerryWhite Chemmart has taken a customer-first approach and has improved its customer satisfaction ratings as a result.
Digital Marketing
Retail stores of the future must be flexible to adapt to rapidly changing consumer demand, boast of embedded sustainability, and become experience and information destinations over transactional capability, Luxottica’s VP of marketing, Milena Cavicchioli, believes.
Leadership
Drakes Supermarket is finally in control of its own marketing, for the first time, and it is having a lot of fun with it.
Social Media
Think Aquila and you think of high-end, Italian leather, hand-made shoes. But that's not all Aquila offers. So the business has set about a rebrand to change those consumer perceptions.
Leadership
Being customer-obsessed is different to being customer-focused said key retail CEOs this week, and businesses need to know the difference.
Digital Marketing
Lacking enterprise-size scale to have granular customer information, and not wanting to be beholden to Google for its own first-party data, home-grown furniture start-up Koala looked to another start-up, Segment, to answer its customer data questions.
Digital Marketing
Metcash has implemented Complexica's AI-powered Promotional Campaign Manager (PCM) to bring a little more ‘smarts’ to its promotional and retailer profitability.
Digital Marketing
Gone are the days of the ‘average consumer’ and the idea that there's a one size fits all when it comes to marketing, according to Deloitte.
Digital Marketing
Australia Post’s most recent annual online shopping report (2019), confirmed what good marketers already know: Online shopping is undergoing significant growth in Australia, customers expect seamless and rapid delivery, and are shopping more on their mobiles. What's more, direct email marketing remains vital to get consumer attention.
Leadership
Super Retail Group (ASX: SUL) has confirmed former Foster’s marketing and experienced retail growth leader, Anthony Heraghty, as its new chief.
Leadership
Opening a bricks-and-mortar store in an increasingly digitally-driven consumer culture seems counterintuitive. Yet Greenstone Financial Services are banking on its new store giving customers what they want.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
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JSafra Bank
Google+ and Blogger cozy up with new comment system
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Collins Johnson
Oath to fully acquire Yahoo7 from Seven West Media
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
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Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
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Sanwataram
Predictions: 14 digital marketing predictions for 2021