A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Check out all the main stage sessions from the premier event for leading and sustaining the modern marketing function
Want to know how to disrupt the CMO playbook? How brands such as Audible are balancing human intuition and data science? Or why marketing chiefs from the likes of RMIT, Realestate.com.au and Hexagon are turning to agile ways of working?
These are just some of the sessions from our recent CMO Momentum 2020 virtual event, and they’re now available to you on-demand for the next 30 days, thanks to our sponsor, Sitecore.
So if you didn’t manage to register and catch all the action live, you can now access CMO Momentum virtual event 2020 for 30 days by simply visiting - https://cmo-momentum-2020.orbits.live/instant-register - and putting in your name and email address.
Or did you already have a ticket but miss a session? Well click back into the virtual event using your ticket, or sign in via: cmo-momentum-2020.orbits.live and you can also access all sessions via the main stage and agenda.
Here are just a few of the valuable sessions CMOs really can’t afford to miss:
Click here to gain instant access to our premier event for leading and sustaining the modern marketing function.
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
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