In a statement, Taylor said he was proud of the work done at the Heart Foundation and results his team had changed. It’s work that saw Taylor recognised as one of Australia’s top 25 marketers in both the CMO50 2019 and CMO50 2020.
However, Taylor said it was time to pursue fresh professional opportunities. He flagged an announcement about a move into the financial services, payments and fintech space in coming weeks.
“I am sorry to leave behind one of the best marketing teams in the country whose passion, dedication and experience have led us to achieve some amazing results. Not only did we support each other as a team, but we were able to have fun along the way,” Taylor commented.
“I leave behind some lifelong professional and personal relationships and couldn’t be more proud of each and every one of them. But for me, like for most of us, 2020 has been a time of true reflection, and I am ready for the next challenge in life and my career.”
Heart Foundation Group CEO, Adjunct Professor John Kelly, said Taylor played an incredibly important transitional role at the Heart Foundation during what had been an extensive period of transformational change.
Among his achievements, Kelly said the most powerful was spearheading the multi-award winning ‘Serial Killer’ campaign, which achieved outstanding results and was arguably the most successful campaign in the organisation's 60-year history. Taylor also helped spearhead recognition of the Heart Foundation in the World’s Most Effective Brands in the 2020 Global Effie Index, and fostered a raft of other commercial and media relationships with the likes of News Corp, Channel 7 and Coles.
“Chris’ enthusiasm, professionalism and strategic thinking helped us to focus and develop impactful outcomes that helped move us closer to achieving our vision of an Australia free of heart disease,” Kelly said. “Chris was a critical hire as our first CMO. He leaves a true legacy behind at the organisation with our activities much more effective as a result of his tenure. We are very sorry to see Chris go but understand that, for him, the time was right.”
A replacement for Taylor at the Foundation has not been confirmed.
Prior to joining the Heart Foundation, Taylor spent several years with Woolworths. Most recently, he was head of marketing for the WooliesX business, but also spent two years as head of services marketing and two years as head of product marketing. His resume also included senior marketing roles with Goodman, VISA and Mastercard.
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
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