Stockland makes new marketing, innovation, technology appointment

Replacement announced for Robyn Elliott

Stockland announced Sharmila Tsourdalakis will be joining the property giant in the role of chief innovation, marketing and technology officer (CIMTO).

Tsourdalakis takes the role after the departure of Robyn Elliott earlier this month. Elliott, who had been its chief innovation, marketing and technology officer, resigned after an 18-month stint. Stockland’s GM of marketing, Ben Allen, had been reporting directly into Elliott and his role remains unchanged, a spokesperson said earlier in the month.

Tsourdalakis previously held the role of executive general manager of banking and wealth technology at Suncorp. Prior to this, she was CIO of the GPT Group, and group manager at Leighton.

Stockland managing director and CEO, Mark Steinert, said he was delighted to welcome Tsourdalakis to Stockland to lead the innovation, marketing, technology and customer teams as a member of the executive committee.

“Sharmila brings over 20 years’ experience working in senior roles in technology, innovation, customer and digital transformation for ASX-listed companies, including Suncorp, GPT and Leighton Contractors,” he said.

“Sharmila has led a number of large-scale digital and customer-centric transformations, including the implementation and optimisation of complex technology platforms, aligning with Stockland’s focus on upgrading our systems to increase customer service, business efficiency and embrace digital opportunities. 

“Investing in technology, innovation, customer experience and data capability is an important priority for Stockland, as we position our business for the future, turning disruption into business opportunities and driving additional income streams. 

“We are excited Sharmila is joining Stockland, bringing a combination of strong real estate sector experience, shared values and passion for technology, customer focus and innovation.” 

The appointment will commence on 27 April 2020. Stockland GM of marketing, Ben Allen, will report directly into Tsourdalakis.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia. 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Are you sure they wont start a platform that the cheese is white, pretty sure that is racist

Hite

New brand name for Coon Cheese revealed

Read more

Real digital transformation requires reshaping the way the business create value for customers. Achieving this requires that organization...

ravi H

10 lessons Telstra has learnt through its T22 transformation

Read more

thanks

Lillian Juliet

How Winedirect has lifted customer recency, frequency and value with a digital overhaul

Read more

Having an effective Point of Sale system implemented in your retail store can streamline the transactions and data management activities....

Sheetal Kamble

​Jurlique’s move to mobile POS set to enhance customer experience

Read more

I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...

Catherine Stenson

Have customers really changed? - Marketing edge - CMO Australia

Read more

Blog Posts

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Why does brand execution often kill creativity?

The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?

Rich Curtis

CEO, FutureBrand A/NZ

Sign in