Campbell Arnott's CMO takes up Pacific MD post at Hasbro

Well-respected marketing leader, David McNeil, joins Hasbro as managing director for Pacific operations

Campbell Arnott’s former CMO has made the leap to the top job, becoming the new managing director for Hasbro’s Pacific operations.

McNeil, who left the FMCG earlier this year after the successful sale of Campbell’s international business to KRR for $3.2 billion in December, will take up the new role at Hasbro from 1 March and be based in Sydney.

President Hasbro North America and Pacific sales and marketing, Tony Papreck, confirmed the appointment to CMO.  

“We are excited to welcome David and believe that his experience and style will enable him to maximise the value of our brands while continuing to develop the Hasbro Pacific team,” he said.    

In a LinkedIn post, McNeil said he was delighted to be joining the toy, gaming and entertainment company, which boasts of brands such as Monopoly, My Little Pony, Transformers and the licence for brands including Marvel and Disney. 

“I’ve been very fortunate to work with great people and iconic consumer brands over the past 30 years and Hasbro has both in abundance,” he said.

McNeil initially joined Campbell Arnott’s as its chief marketing officer for Asia-Pacific, before being given an extended international role in April 2018 with an emphasis on global expansion. His work to build and innovate the group’s many brands, including Arnott’s, Tim Tams, Shapes and Campbell’s stock and soups, earnt him 9th position in the CMO50 list of Australia’s most innovative and effective marketers in 2019.  

Prior to Campbell Arnott’s, McNeil spent nine years with Unilever, in roles including GM and SVP of the skin category for Asia, Africa, Middle East and Turkey based out of Singapore; deputy CEO and CMO for A/NZ; and VP of marketing the foods business. His resume also includes marketing roles with Lion, Optus and Colgate Palmolive.

Hasbro reported FY19 full-year revenues of US$4.72 billion, up 3 per cent year-on-year, along with net earnings of $520.5 million.  

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

It's an interesting direction, and fair play that they've backed what their service differentiator in the market is. It's a bit clunky bi...

Jeff

Versa launches bot-activated website

Read more

Algorithms that can make sense of unstructured data is the future. It's great to see experts in the field getting together to discuss AI.

Sumit Takim

In pictures: Harnessing AI for customer engagement - CMO roundtable Melbourne

Read more

Real digital transformation requires reshaping the way the business create value for customers. Achieving this requires that organization...

ravi H

10 lessons Telstra has learnt through its T22 transformation

Read more

thanks

Lillian Juliet

How Winedirect has lifted customer recency, frequency and value with a digital overhaul

Read more

Having an effective Point of Sale system implemented in your retail store can streamline the transactions and data management activities....

Sheetal Kamble

​Jurlique’s move to mobile POS set to enhance customer experience

Read more

Blog Posts

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Why does brand execution often kill creativity?

The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?

Rich Curtis

CEO, FutureBrand A/NZ

Sign in