Campbell Arnott's CMO takes up Pacific MD post at Hasbro

Well-respected marketing leader, David McNeil, joins Hasbro as managing director for Pacific operations

Campbell Arnott’s former CMO has made the leap to the top job, becoming the new managing director for Hasbro’s Pacific operations.

McNeil, who left the FMCG earlier this year after the successful sale of Campbell’s international business to KRR for $3.2 billion in December, will take up the new role at Hasbro from 1 March and be based in Sydney.

President Hasbro North America and Pacific sales and marketing, Tony Papreck, confirmed the appointment to CMO.  

“We are excited to welcome David and believe that his experience and style will enable him to maximise the value of our brands while continuing to develop the Hasbro Pacific team,” he said.    

In a LinkedIn post, McNeil said he was delighted to be joining the toy, gaming and entertainment company, which boasts of brands such as Monopoly, My Little Pony, Transformers and the licence for brands including Marvel and Disney. 

“I’ve been very fortunate to work with great people and iconic consumer brands over the past 30 years and Hasbro has both in abundance,” he said.

McNeil initially joined Campbell Arnott’s as its chief marketing officer for Asia-Pacific, before being given an extended international role in April 2018 with an emphasis on global expansion. His work to build and innovate the group’s many brands, including Arnott’s, Tim Tams, Shapes and Campbell’s stock and soups, earnt him 9th position in the CMO50 list of Australia’s most innovative and effective marketers in 2019.  

Prior to Campbell Arnott’s, McNeil spent nine years with Unilever, in roles including GM and SVP of the skin category for Asia, Africa, Middle East and Turkey based out of Singapore; deputy CEO and CMO for A/NZ; and VP of marketing the foods business. His resume also includes marketing roles with Lion, Optus and Colgate Palmolive.

Hasbro reported FY19 full-year revenues of US$4.72 billion, up 3 per cent year-on-year, along with net earnings of $520.5 million.  

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Modernization on marketing to promote products and business is really a big leap especially the age of social media. Thanks for sharing s...

Brayden Manchee

How National Tiles used digital personalisation to deliver 15 per cent of revenue online

Read more

Great write-up. I wrote an article about ASMR as well and the top ASMRtists:https://medium.com/illumina...

Dexx Mason

ASMR: Flash in the marketing pan, or something more?

Read more

Nice to be visiting your blog once more, it has been months for me. best mp3 converter

Yolanda R. Skillman

Melbourne Fashion Week: Using digital and insight to drive engagement and attendance

Read more

Typically I visit your web journals and get refreshed through the data you incorporate yet the present blog would be the most obvious bes...

Yolanda R. Skillman

What automated design is going to do to 3D printing and product customisation

Read more

I am overpowered by your post with such a decent theme. best mp3 converter

Yolanda R. Skillman

Report: Accountability key to marketing's influence in business

Read more

Blog Posts

Why direct response advertising is winning this year

In response to the COVID-19 crisis, brands around the globe are going into hibernation and waiting out the ongoing storm. CMOs have dramatically slashed their budgets across every single form of media, digital included.

Sabri Suby

Founder, King Kong

Taking back control of your tech

To win in customer experience, brands need to take back control of their technology.

Michael Titshall

VP, managing director, R/GA Australia

Brands with internal customer insights capability will survive and even thrive

According to The Australian Bureau of Statistics, two-thirds of Australian businesses across all sectors have reported taking a hit to revenue or cash flow due to COVID-19. About one in 10 said they have paused trading altogether. In 70 per cent of cases, this was due to COVID-19.

Pip Stocks

CEO of BrandHook and founder of Hearsay

Sign in