IAB launches mentorship program for digital advertising industry

New program aims to boost digital advertising and technology industry talent

Many successful people credit a mentor for helping them on their road to success.
Many successful people credit a mentor for helping them on their road to success.

Interactive Advertising Bureau (IAB) Australia’s Executive Technology Council has launched an industry mentorship program to support and enable the next generation of digital advertising and technology industry talent.

The peak trade association for online advertising, IAB will take a particular focus on supporting gender diversity and identifying the unsung heroes of the industry, in its mentorship program which will provide support for up to 40 mentees via 20 mentors every six months.

“The IAB is at the heart of the digital advertising community and developing diverse, resilient and emotionally strong leaders with support from industry leaders outside of their organisations is something we are incredibly passionate about,” said IAB Australia CEO, Gai Le Roy.

Le Roy was appointed as CEO in late 2018 when it launched a new industry charter to focus on helping marketers and agencies understand how digital advertising can deliver on their business objectives. It included a renewed focus on standards that promote trust, steps to reduce friction in the ad supply chain; and ultimately improve ad experiences for consumers, advertisers and publishers. 

At the same time, IAB has also announced its newly elected co-chair of the Executive Technology Council is Rubicon Project Australia and New Zealand country manager, Rohan Creasey.

"I’m delighted to have the opportunity to help drive the executive technology council’s program of works as we come together to contribute to the betterment of the industry here in Australia. I’m looking forward to our next phase of projects including today’s launch of the mentoring program,” said Creasey.

The Australian online advertising market continues to grow and in 2018 it hit $8.8 billion expenditure in 2018, an increase of 11.6 per cent on 2017, according to the IAB Australia Online Advertising Expenditure Report (OAER) published by PwC. The strong results for the digital advertising market in 2018 is underpinned by the continuing shift in consumer media consumption. 

IAB has said its aim is to work collaboratively with the industry to develop a diverse and sustainable digital advertising industry and the mentorship program is a key part of this goal for the organisation.

In other initiatives, it launched a project earlier this year to review audience and cross-media measurement to encompass  content ratings, aligning and investing in ad audience ratings, linking metrics to ad delivery verification, and ensuring inputs into ad impact.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

Thanks for sharing the insights. The findings are spot on according to several encounters we had with various brands in the luxury retail...

Xen Chia

Report: Only 11 per cent of brands use customer data effectively

Read more

I think they are overpriced. Don't you think so? I won't buy them.

Donna Green

Apple Watch arrives April 24, some models top $10K

Read more

Energy Makeovers provides services to building owners to reduce their energy consumption and emissions, including replacing halogen light...

samried

How one energy company is giving itself a social media makeover

Read more

That's an interesting use for biometrics, to actually assist in predictive analysis of campaign success.

Simon Smith

Facial recognition technology being used in a new out-of-home campaign

Read more

This journey would identify all your future life aspects!

Maryann Humphrey

Open Colleges: one-to-one journeys is the goal

Read more

Latest Podcast

More podcasts

Sign in