New program aims to boost digital advertising and technology industry talent
Interactive Advertising Bureau (IAB) Australia’s Executive Technology Council has launched an industry mentorship program to support and enable the next generation of digital advertising and technology industry talent.
The peak trade association for online advertising, IAB will take a particular focus on supporting gender diversity and identifying the unsung heroes of the industry, in its mentorship program which will provide support for up to 40 mentees via 20 mentors every six months.
“The IAB is at the heart of the digital advertising community and developing diverse, resilient and emotionally strong leaders with support from industry leaders outside of their organisations is something we are incredibly passionate about,” said IAB Australia CEO, Gai Le Roy.
Le Roy was appointed as CEO in late 2018 when it launched a new industry charter to focus on helping marketers and agencies understand how digital advertising can deliver on their business objectives. It included a renewed focus on standards that promote trust, steps to reduce friction in the ad supply chain; and ultimately improve ad experiences for consumers, advertisers and publishers.
At the same time, IAB has also announced its newly elected co-chair of the Executive Technology Council is Rubicon Project Australia and New Zealand country manager, Rohan Creasey.
"I’m delighted to have the opportunity to help drive the executive technology council’s program of works as we come together to contribute to the betterment of the industry here in Australia. I’m looking forward to our next phase of projects including today’s launch of the mentoring program,” said Creasey.
The Australian online advertising market continues to grow and in 2018 it hit $8.8 billion expenditure in 2018, an increase of 11.6 per cent on 2017, according to the IAB Australia Online Advertising Expenditure Report (OAER) published by PwC. The strong results for the digital advertising market in 2018 is underpinned by the continuing shift in consumer media consumption.
IAB has said its aim is to work collaboratively with the industry to develop a diverse and sustainable digital advertising industry and the mentorship program is a key part of this goal for the organisation.
In other initiatives, it launched a project earlier this year to review audience and cross-media measurement to encompass content ratings, aligning and investing in ad audience ratings, linking metrics to ad delivery verification, and ensuring inputs into ad impact.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of marketing and transformation role at GenesisCare in April 2020.
The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.
looking for the best quality of SMM Panel ( Social Media Marketing Panel ) is a website where People Buy Social Media Services Such as Fa...
Kavin kyzal
How to manage social media during Covid-19
Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...
Pierce Fabreverg
Study: Gen Z are huge opportunity for brands
Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...
Pierce Fabreverg
Board games distributor partners with Deliveroo in business strategy pivot
Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...
Hugo
New campaign aims to build understanding around scope and impact of dyslexia
Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...
Pierce Fabreverg
Does your brand need a personality review? - Brand vision - CMO Australia