IAB launches mentorship program for digital advertising industry

New program aims to boost digital advertising and technology industry talent

Many successful people credit a mentor for helping them on their road to success.
Many successful people credit a mentor for helping them on their road to success.

Interactive Advertising Bureau (IAB) Australia’s Executive Technology Council has launched an industry mentorship program to support and enable the next generation of digital advertising and technology industry talent.

The peak trade association for online advertising, IAB will take a particular focus on supporting gender diversity and identifying the unsung heroes of the industry, in its mentorship program which will provide support for up to 40 mentees via 20 mentors every six months.

“The IAB is at the heart of the digital advertising community and developing diverse, resilient and emotionally strong leaders with support from industry leaders outside of their organisations is something we are incredibly passionate about,” said IAB Australia CEO, Gai Le Roy.

Le Roy was appointed as CEO in late 2018 when it launched a new industry charter to focus on helping marketers and agencies understand how digital advertising can deliver on their business objectives. It included a renewed focus on standards that promote trust, steps to reduce friction in the ad supply chain; and ultimately improve ad experiences for consumers, advertisers and publishers. 

At the same time, IAB has also announced its newly elected co-chair of the Executive Technology Council is Rubicon Project Australia and New Zealand country manager, Rohan Creasey.

"I’m delighted to have the opportunity to help drive the executive technology council’s program of works as we come together to contribute to the betterment of the industry here in Australia. I’m looking forward to our next phase of projects including today’s launch of the mentoring program,” said Creasey.

The Australian online advertising market continues to grow and in 2018 it hit $8.8 billion expenditure in 2018, an increase of 11.6 per cent on 2017, according to the IAB Australia Online Advertising Expenditure Report (OAER) published by PwC. The strong results for the digital advertising market in 2018 is underpinned by the continuing shift in consumer media consumption. 

IAB has said its aim is to work collaboratively with the industry to develop a diverse and sustainable digital advertising industry and the mentorship program is a key part of this goal for the organisation.

In other initiatives, it launched a project earlier this year to review audience and cross-media measurement to encompass  content ratings, aligning and investing in ad audience ratings, linking metrics to ad delivery verification, and ensuring inputs into ad impact.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

How can organisations debias their decisions?

​People whose personal details and experiences signal they come from racially diverse backgrounds are less likely than anglo or Caucasian candidates to make it through the first cut in recruitment processes. Even if the organisation says it values diversity.

Dr Karen Morley

Author, commentator

​ Coronavirus is rapidly changing customer behaviour: Is your marketing team adapting quickly enough?

The impact of coronavirus is far reaching with the true impact on the economy and businesses is unknown. While there are a few categories and brands experiencing growth, for the most part the crisis is wreaking havoc for large and small operators across many sectors including entertainment, tourism, retail, fitness, services and the list goes on.

Teresa Sperti

Founder, Arktic Fox

Why COVID-19 makes it more important than ever to move at the speed of the consumer

There is no doubt the challenges we are facing as businesses, advertisers and audiences with COVID-19 are all unprecedented. But with this comes an opportunity to take stock and re-evaluate current strategies, plans and processes to drive efficiencies and relevance in today's market.

Emma Macey

General manager, SuperNova Media

Great article. Well said!Https://www.virtualtradesho...Virtual conference

Curtis Okeefe

Can virtual events fill the digital conference gap?

Read more

Why these voice assistants are so popular nowadays? Maybe I should get one too? I am really curious.

Jill Kim

Aussie brands jump on voice-interaction bandwagon following Amazon Alexa's local launch

Read more

We encourage you to share your thoughts on your favorite social platform. Digital Marketing Consultant HyderabadDigital Marketing Analyst...

Chaitanya Nandigam

CMO interview: Charting a new customer course at a NFP fintech

Read more

Extremely insightful and well written. Thanks for the great article!

Nicole Brodie Nahum

Why COVID-19 makes it more important than ever to move at the speed of the consumer

Read more

Blockchain is one of the fastest growing technology in today's digital era. Industries like banking and finance are already using blockch...

Aniket Singh

Can blockchain deliver on its big advertising promises?

Read more

Latest Podcast

More podcasts

Sign in