​Sixty-five per cent of all money spent on advertising in digital media in 2019 will be traded programmatically. According to Zenith’s Programmatic Marketing Forecasts, programmatic ad spend is also set to grow 19 per cent next year, reaching US$84 billion globally or 62 per cent of digital media expenditure, with Australian programmatic spend to reach US$1.64 billion next year.

​The issue of measurement and metrics has become somewhat polarised in recent years, with a focus on what is ‘good’ or ‘bad’. In fact, rather than ‘either/or’ when it comes to measurement of campaigns, everyone should be concentrating on ‘and’ and bringing everything together.

If you ask a brand what their visual brand assets are, there is no doubt they could rattle off a list as long as your arm, down to the colours, sizes of logos and even their offices.

​Gai Le Roy has been appointed CEO of Interactive Advertising Bureau (IAB) Australia today, following her four-month role as interim CEO, and immediately launched a new Industry Charter.

​The Interactive Advertising Bureau (IAB) has refused to endorse secondary crediting for video within Nielsen’s Digital Content Ratings (DCR) product until qualifiers are introduced that meet agreed measurement standards.

Video and mobile advertising increases have driven a 13.2 per cent year-on-year growth in digital advertising according to the Australian Online Advertising Expenditure Report released by IAB/PwC.

​Controversial comments made by Procter and Gamble’s brand chief, Marc Pritchard, about the “murky” and “fraudulent” digital marketing practices - and the FMCG giant’s plans to overhaul its agency contracts and embrace transparency and viewability standards - has met with agreement and welcome relief by some industry players.

The Interactive Advertising Bureau (IAB) has appointed a new executive consultant and board member to its ranks.

Australia’s online advertising market has chalked up its fastest year-on-year growth in five years, reaching $6.8 billion for the 2016 financial year.

The Spam Act, which celebrates its 10th anniversary this December, needs to keep up with innovations in marketing if it is to remain successful and relevant, according to the Australian Data-driven Marketing Association (ADMA) and the Interactive Advertising Bureau (IAB).

Online advertising expenditure in Australia in the past year to 30 June has leapt 14.6 per cent to $3.6bn, according to the latest Interactive Advertising Bureau (IAB) figures.