Digital advertising bureau appoints Nine's director of sales and publishing as its new chair
The Interactive Advertising Bureau of Australia (IAB) has confirmed Nine’s director of sales and publishing as its new chair.
Matt Rowley takes over the reins from Cameron King, who resigned from his position at News Corp last year and has called an immediate end to his tenure with the digital association. King had held the chair since May, replacing Nicole Sheffield, who left news Corp last year to join Australia Post as chief of consumer and community.
Rowley’s appointment also comes after the senior executive assumed the role at Nine following its historic merger with Fairfax Media in December. His role encompasses all of Nine’s publishing assets including news mastheads, The Sydney Morning Herald, The Age and The Australian Financial Review. Prior to the latest job with IAB, Rowley has previously alternated as director on the board as a representative of Fairfax Media.
Among his work with the IAB was the launch of the Australian Digital Ad Practices in partnership with the AANA and Media Federation Australia last year, plus helping with the IAB’s new charter, launched in October 2018. Among the list is a renewed focus on trust, steps to reduction ad supply chain friction and improving consumer advertiser and publisher experiences with digital advertising overall.
“Now more than ever, the IAB has a critical role to play in delivering on its purpose of growing sustainable and diverse investment in Australian digital advertising,” Rowley said in a statement.
IAB Australia CEO, Gai Le Roy, said Rowley’s background and passion for media brands made him a great choice for the IAB board. His appointment comes three months after Le Roy herself was confirmed as CEO, after four months as acting chief.
“I look forward to working closely with him, continuing to rollout initiatives that will highlight the strengths of digital advertising as well as provide guidance and standards on best practice for all sides of the media and marketing ecosystem,” she said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
Leaning into brand building is a key way IAG's NRMA and CGU businesses are getting through the COVID-19 pandemic, chief marketing officer, Brent Smart, says.
For a while now, I have been following a fabulous design strategy and research colleague, Tatiana Toutikian, a speculative designer. This is someone specialising in calling out near future phenomena, what the various aspects of our future will be, and how the design we create will support it.
Online identity is a hot topic as more consumers are waking up to how their data is being used. So what does the marketing industry need to do to avoid a complete loss of public trust, in instances such as the COVID-19 tracing app?
CMOs are looking to ensure investment decisions in marketing initiatives are good value for money. Yet they are frustrated in understanding the value of product placements within this mix for a very simple reason: Product placements are broadly defined and as a result, mean very different things to different people.
University of Adelaide Business School and University of South Australia
Great piece Katja. It will be fascinating to see how the shift in people's perception of value will affect design, products and services ...
Paul Scott
How to design for a speculative future - Customer Design - CMO Australia
Google collects as much data as it can about you. It would be foolish to believe Google cares about your privacy. I did cut off Google fr...
Phil Davis
ACCC launches fresh legal challenge against Google's consumer data practices for advertising
“This new logo has been noticed and it replaces a logo no one really knew existed so I’d say it’s abided by the ‘rule’ of brand equity - ...
Lawrence
Brand Australia misses the mark
IMHO a logo that needs to be explained really doesn't achieve it's purpose.I admit coming to the debate a little late, but has anyone els...
JV_at_lAttitude_in_Cairns
Brand Australia misses the mark
Hi everyone! Hope you are doing well. I just came across your website and I have to say that your work is really appreciative. Your conte...
Rochie Grey
Will 3D printing be good for retail?