Digital advertising bureau appoints Nine's director of sales and publishing as its new chair
The Interactive Advertising Bureau of Australia (IAB) has confirmed Nine’s director of sales and publishing as its new chair.
Matt Rowley takes over the reins from Cameron King, who resigned from his position at News Corp last year and has called an immediate end to his tenure with the digital association. King had held the chair since May, replacing Nicole Sheffield, who left news Corp last year to join Australia Post as chief of consumer and community.
Rowley’s appointment also comes after the senior executive assumed the role at Nine following its historic merger with Fairfax Media in December. His role encompasses all of Nine’s publishing assets including news mastheads, The Sydney Morning Herald, The Age and The Australian Financial Review. Prior to the latest job with IAB, Rowley has previously alternated as director on the board as a representative of Fairfax Media.
Among his work with the IAB was the launch of the Australian Digital Ad Practices in partnership with the AANA and Media Federation Australia last year, plus helping with the IAB’s new charter, launched in October 2018. Among the list is a renewed focus on trust, steps to reduction ad supply chain friction and improving consumer advertiser and publisher experiences with digital advertising overall.
“Now more than ever, the IAB has a critical role to play in delivering on its purpose of growing sustainable and diverse investment in Australian digital advertising,” Rowley said in a statement.
IAB Australia CEO, Gai Le Roy, said Rowley’s background and passion for media brands made him a great choice for the IAB board. His appointment comes three months after Le Roy herself was confirmed as CEO, after four months as acting chief.
“I look forward to working closely with him, continuing to rollout initiatives that will highlight the strengths of digital advertising as well as provide guidance and standards on best practice for all sides of the media and marketing ecosystem,” she said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.
In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.
Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRdsfjhsd jfhskjdhfjsdhfkjhsfdjksdf...
Julia Suzi
Isentia takes reputation analysis mainstream
Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRsdfhsdkj fhksjdhf djfheowiruoiuweoirer...
Julia Suzi
5 fascinating facts about the CMO50 2019
Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRtkjrh kjewhrjhwejrhweoioruoiurew...
Julia Suzi
How Aquila is rebranding for the casual bloke
Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRdsfksdjf lkjsdlfjksdf
Julia Suzi
First pics: CMO50 2019 dinner - Slideshow - CMO Australia
https://www.google.com/sear...
Julia Suzi
CBA, NAB, Telstra sign on for AI ethics principles trial