IAB gets new chair

Digital advertising bureau appoints Nine's director of sales and publishing as its new chair

Matt Rowley
Matt Rowley

The Interactive Advertising Bureau of Australia (IAB) has confirmed Nine’s director of sales and publishing as its new chair.

Matt Rowley takes over the reins from Cameron King, who resigned from his position at News Corp last year and has called an immediate end to his tenure with the digital association. King had held the chair since May, replacing Nicole Sheffield, who left news Corp last year to join Australia Post as chief of consumer and community.

Rowley’s appointment also comes after the senior executive assumed the role at Nine following its historic merger with Fairfax Media in December. His role encompasses all of Nine’s publishing assets including news mastheads, The Sydney Morning Herald, The Age and The Australian Financial Review. Prior to the latest job with IAB, Rowley has previously alternated as director on the board as a representative of Fairfax Media.

Among his work with the IAB was the launch of the Australian Digital Ad Practices in partnership with the AANA and Media Federation Australia last year, plus helping with the IAB’s new charter, launched in October 2018. Among the list is a renewed focus on trust, steps to reduction ad supply chain friction and improving consumer advertiser and publisher experiences with digital advertising overall.

“Now more than ever, the IAB has a critical role to play in delivering on its purpose of growing sustainable and diverse investment in Australian digital advertising,” Rowley said in a statement.

IAB Australia CEO, Gai Le Roy, said Rowley’s background and passion for media brands made him a great choice for the IAB board. His appointment comes three months after Le Roy herself was confirmed as CEO, after four months as acting chief.

“I look forward to working closely with him, continuing to rollout initiatives that will highlight the strengths of digital advertising as well as provide guidance and standards on best practice for all sides of the media and marketing ecosystem,” she said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Focus on your customer experience not your NPS score. Fix the fucking problems and the customer support requests will go away.I currently...

Chris B

Bringing community thinking to Optus' customer service team

Read more

Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

Read more

good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

Read more

Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

Blog Posts

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Whose responsibility is it to set the ground rules for agency collaboration?

It’s not that your agencies don’t have your best interests at heart – most of them do. But the only way to ensure they’re 100 per cent focused on your business and not growing theirs by scope creep is by setting the guard rails for healthy agency collaboration.

Andrew Pascoe

Head of planning, Hatched

Sign in