It’s been a couple of weeks of cancellations and warnings as industries from technology to culture and sports to marketing and creative cancel, postpone or take events digital in the face of the Covid-19 pandemic.

Panelists shared their views about how brands can assess what is a good place to start with audio advertising and how they can fit it in with their wider strategy with moderator Stephanie Famolaro from the Trade Desk. And there were some bold predictions about how audio will assume primacy in a screen-less future.

The growth in the Australian online advertising market has slowed, but still achieved 5.6 per cent year-on-year expansion to reach $9.3 billion expenditure for the 2019 calendar year, according to the Interactive Advertising Bureau (IAB) Australia Online Advertising Expenditure report.

Digital audio advertising is reaching maturity, with 90 per cent of advertisers choosing streaming services and some 75 per cent opting for podcasts, according to the 2020 Interactive Advertising Bureau (IAB) Audio Advertising State of the Nation report.

Australia might be lagging on consumer data privacy legislation, but several local companies will still need to comply with global legislation, the latest of which is the rollout of the California Consumer Privacy Act (CCPA) on 1 January 2020.

Marketing mix modelling (MMM) has not only seen McDonald’s investing more into media in Australia, it’s been the foundation for demonstrating creative’s impact, its head of global media accountability and ROI claims.

Digital channels are effective at delivering brand impact and more cost efficient than most offline channels, according to a new report.

Australian brands and agencies spent $9 billion on digital advertising in the 2019 financial year, a jump of 7.1 per cent from the previous year, according to the latest Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report.

​With the digital video advertising landscape growing in both market share and complexity, brands are trying to break new ground, develop new creative, and discover metrics to make it all measurable.

The need for cross-media measurement is the standout recommendation from the upcoming IAB Future of Measurement report, due out later this month. But getting there will require cooperation and starting small.

The Interactive Advertising Bureau of Australia (IAB) has confirmed Nine’s director of sales and publishing as its new chair.

If you ask a brand what their visual brand assets are, there is no doubt they could rattle off a list as long as your arm, down to the colours, sizes of logos and even their offices.

The AANA, IAB and MFA are positioning their first joint, cross-industry digital advertising practices as a way to restore trust and drive up credibility across the ecosystem of supplier, advertisers, publishers and technology providers.

​The Interactive Advertising Bureau (IAB) is on the hunt for a new CEO following the immediate departure of Vijay Solanki.

Two of Australia’s marketing industry associations have stressed the need for organisations to put consumer trust front and centre and build more stringent and adaptable data governance practices as scrutiny continues around how 50 million Facebook profiles ended up in the hands of Cambridge Analytica.

The onus is on client-side marketers to keep themselves educated on the latest advertising technology platforms if they want to drive more efficient and valuable customer engagement, Lenovo’s digital and social marketing leader, Danielle Uskovic, says.

Last-click attribution remains the bane of the digital marketing industry, many in the industry agree. Yet widespread use as a result of technology, along with growing applications of artificial intelligence (AI) in programmatic advertising, could actually see brands beholden to this misguided approach for even longer.

The AANA, Interactive Advertising Bureau (IAB) of Australia and Media Federation of Australia have banded together to work on a common operating standards framework aimed at improving transparency in the digital advertising supply chain.

IAB Australia and Nielsen have officially taken the wrappers off their Digital Content Ratings scorecard, aimed at giving publishers, agencies and marketers daily digital audience data across all devices.

​The Interactive Advertising Bureau is streamlining its advisory council structure and says it’s putting simplification, transparency and trust at the core of its activities in 2017.

The Interactive Advertising Bureau (IAB) is claiming a world-first after launching its inaugural edition of digital advertising viewability benchmarks based on industry data.