Research shows the bulk of consumers are willing to exchange their data in return for a personalised offer, but it has to respect their data and privacy at the same time.

Australia’s digital advertising market experienced a robust comeback during the last quarter of 2020, reporting nearly 30 per cent spend increases compared to Q3 and over 20 per cent growth year-on-year buoyed by significant video advertising spend.

Google has defended its position as a connector and supporter of digital advertising services and stressed continuing levels of competition across the ecosystem in its preliminary response to the ACCC’s interim adtech services inquiry report released yesterday.

​The latest IAB digital advertising figures show ad spending is rebounding, with an 11.3 per cent increase between Q2 and Q3, 2020.

Esports is competitive, organised video game competitions and it’s the fastest growing sports segment in the world, with some 400 millions of players worldwide. Esports is calculated to be worth in excess of US$1 billion this year, according to research by Newzoo.

Online advertising revenue for the April – June quarter declined by 12 per cent year-on-year, a reflection of the continued COVID-19 impact on marketing spend in Australia.

The end of third-party cookies will soon be a reality for marketers and as adtech and martech players move to adapt, there will be a range of new tools for identification. What alternatives are emerging and how do they handle protecting user privacy and providing addressability?

The AANA, IAB and MFA are calling on the entire digital advertising community to dive into the latest edition of their Australian Digital Advertising Practices in order to lift trust, transparency and knowledge of the supply chain across the industry.

The latest Australian online advertising statistics show spending markedly slowed across all categories in the first quarter of this year as crises from bushfires to COVID-19 took their toll.

Local industry associations have welcomed a new UK-based study into the programmatic advertising supply chain, saying the mammoth and complex research effort shows just how urgent it is for the industry to improve transparency.

Increasing your brand’s share of voice in news media and taking advantage of positive attributes these environments provide not only makes your advertising more effective, it’s likely to weaken your competitor’s position too.

Brand advertisers are reportedly avoiding advertising on news media websites around coronavirus coverage, prompting an urgent call from both publishers and the Interactive Advertising Bureau (IAB) for them to stop the practice and get behind publishers and the media community. And it’s a call that’s now provoked a response from the CEO of the Australian Association of National Advertisers (AANA), John Broome, defending brand owners from cutting spend and preserving cash while reiterating the advertising community’s appreciation of trusted news sources and a commitment to working through issues.

According to media buyers and planners, and marketers, ​COVID-19 will have a bigger impact ​on advertising than the ​GFC​.

It’s been a couple of weeks of cancellations and warnings as industries from technology to culture and sports to marketing and creative cancel, postpone or take events digital in the face of the Covid-19 pandemic.

Panelists shared their views about how brands can assess what is a good place to start with audio advertising and how they can fit it in with their wider strategy with moderator Stephanie Famolaro from the Trade Desk. And there were some bold predictions about how audio will assume primacy in a screen-less future.

The growth in the Australian online advertising market has slowed, but still achieved 5.6 per cent year-on-year expansion to reach $9.3 billion expenditure for the 2019 calendar year, according to the Interactive Advertising Bureau (IAB) Australia Online Advertising Expenditure report.

Digital audio advertising is reaching maturity, with 90 per cent of advertisers choosing streaming services and some 75 per cent opting for podcasts, according to the 2020 Interactive Advertising Bureau (IAB) Audio Advertising State of the Nation report.

Australia might be lagging on consumer data privacy legislation, but several local companies will still need to comply with global legislation, the latest of which is the rollout of the California Consumer Privacy Act (CCPA) on 1 January 2020.

Marketing mix modelling (MMM) has not only seen McDonald’s investing more into media in Australia, it’s been the foundation for demonstrating creative’s impact, its head of global media accountability and ROI claims.

Digital channels are effective at delivering brand impact and more cost efficient than most offline channels, according to a new report.

Australian brands and agencies spent $9 billion on digital advertising in the 2019 financial year, a jump of 7.1 per cent from the previous year, according to the latest Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report.