Two of Australia’s marketing industry associations have stressed the need for organisations to put consumer trust front and centre and build more stringent and adaptable data governance practices as scrutiny continues around how 50 million Facebook profiles ended up in the hands of Cambridge Analytica.

The onus is on client-side marketers to keep themselves educated on the latest advertising technology platforms if they want to drive more efficient and valuable customer engagement, Lenovo’s digital and social marketing leader, Danielle Uskovic, says.

Last-click attribution remains the bane of the digital marketing industry, many in the industry agree. Yet widespread use as a result of technology, along with growing applications of artificial intelligence (AI) in programmatic advertising, could actually see brands beholden to this misguided approach for even longer.

The AANA, Interactive Advertising Bureau (IAB) of Australia and Media Federation of Australia have banded together to work on a common operating standards framework aimed at improving transparency in the digital advertising supply chain.

IAB Australia and Nielsen have officially taken the wrappers off their Digital Content Ratings scorecard, aimed at giving publishers, agencies and marketers daily digital audience data across all devices.

​The Interactive Advertising Bureau is streamlining its advisory council structure and says it’s putting simplification, transparency and trust at the core of its activities in 2017.

The Interactive Advertising Bureau (IAB) is claiming a world-first after launching its inaugural edition of digital advertising viewability benchmarks based on industry data.

Digital video and mobile are continuing their ascent as preferred online advertising channels for Australian brands, chalking up 43.8 per cent and 56.6 per cent year-on-year growth respectively, IAB’s latest research has found.

Almost 30 per cent of Australian consumers are using ad blocking technology on at least one of their connected devices but only 6 per cent have installed the technology on their mobiles, a new report has found.

The Interactive Advertising Bureau (IAB) Australia has released an industry handbook on affiliate marketing in a bid to better educate the market on this growing digital marketing technique.

Agencies are stepping up their use of attribution modelling, ad fraud detection, data management platforms, brand safety and ad viewability tracking as they strive for more effective results, a new report from IAB has found.

The Interactive Advertising Bureau (IAB) Australia has brought on News Digital Networks Australia’s MD as its new chair.

IAB Australia’s new CEO is taking to the streets and staging a series of meetings across the country in order to gain better insights into the association’s role in supporting digital businesses.

The Interactive Advertising Bureau (IAB) Australia has brought on Southern Cross Austereo’s former chief digital officer as its new CEO.

Australia’s online advertising reached nearly $6 billion last year and grew by nearly a quarter over the previous year, the latest Interactive Advertising Bureau/PricewaterhouseCoopers report has revealed.

The Interactive Advertising Bureau (IAB) Australia’s chief executive, Alice Manners, is quitting her post after nearly three years in the role.

Mobile and video display advertising have boosted general digital display results to their highest share of overall annual expenditure in 2015, the latest Interactive Advertising Bureau (IAB) figures reveal.

Video and mobile advertising both experienced double-digit growth in the first three months of the year as digital advertising spend reached $1.15bn, IAB’s latest report reveals.

Programmatic advertising across mobile channels has hit the mainstream, with two in three marketers already using it and another quarter planning to do so in the next 12 months.

The Interactive Advertising Bureau (IAB) Australia has revealed the members of its new Ad Tech Advisory Council, aimed at helping members identify and address critical issues in advertising technology innovation.

There’s no doubt about it: As digital marketing continues its ascendancy, the skillset required within marketing teams to handle digital platforms is changing drastically. So where are there still gaps, and what can CMOs do about it?