Latest figures around Australia’s advertising market’s performance in recent months reveals ad spend is more buoyant than the overall economy even as lockdowns and ongoing Covid-19 conditions impacted some spenders.

A complete rethink of personal information, changes to how organisations collect, disclose and use consumer data, stronger online privacy protections and higher penalties for non-compliance are some of the transformative changes Australia’s new privacy law proposals could present marketers.

Sound and ethical corporate values, transparency and giving control back are all key to building consumer confidence around the way their personal data is used in digitally, a new report has highlighted.

The Interactive Advertising Bureau (IAB) of Australia has appointed Ipsos as sole supplier for planning, buying and reporting of digital audience measurement data in Australia, marking the first change in its supplier agreement in a decade.

Australia’s digital advertising sector has recorded its highest double-digit annual growth in five years in the face of the continuing COVID-19 pandemic, chalking up more than $11 billion in total spend for the FY21 financial year.

Marketers investing in digital out-of-home (DOOH) media can boost their understanding of the medium with a new DIY manual on DOOH just released by the Interactive Advertising Bureau Australia’s (IAB) working group of industry stakeholders.

​Almost one-quarter of Australian agencies traded digital out-of-home (DOOH) inventory during 2020, a third are getting into programmatic digital out-of-home and greater creative experimentation is on its way in FY22 and beyond, the IAB reports. The latest figures come as the Outdoor Media Association also reports a triple-digit increase in net media revenue across the category to $203.3 million for Q2, 2021, with DOOH picking up the lion’s share.

Australia’s digital advertising market has continued its double-digit growth trajectory, recording a 25.8 per cent increase in the first quarter of 2021 compared to a year ago.

Research shows the bulk of consumers are willing to exchange their data in return for a personalised offer, but it has to respect their data and privacy at the same time.

Australia’s digital advertising market experienced a robust comeback during the last quarter of 2020, reporting nearly 30 per cent spend increases compared to Q3 and over 20 per cent growth year-on-year buoyed by significant video advertising spend.

Google has defended its position as a connector and supporter of digital advertising services and stressed continuing levels of competition across the ecosystem in its preliminary response to the ACCC’s interim adtech services inquiry report released yesterday.

​The latest IAB digital advertising figures show ad spending is rebounding, with an 11.3 per cent increase between Q2 and Q3, 2020.

Esports is competitive, organised video game competitions and it’s the fastest growing sports segment in the world, with some 400 millions of players worldwide. Esports is calculated to be worth in excess of US$1 billion this year, according to research by Newzoo.

Online advertising revenue for the April – June quarter declined by 12 per cent year-on-year, a reflection of the continued COVID-19 impact on marketing spend in Australia.

The end of third-party cookies will soon be a reality for marketers and as adtech and martech players move to adapt, there will be a range of new tools for identification. What alternatives are emerging and how do they handle protecting user privacy and providing addressability?

The AANA, IAB and MFA are calling on the entire digital advertising community to dive into the latest edition of their Australian Digital Advertising Practices in order to lift trust, transparency and knowledge of the supply chain across the industry.

The latest Australian online advertising statistics show spending markedly slowed across all categories in the first quarter of this year as crises from bushfires to COVID-19 took their toll.

Local industry associations have welcomed a new UK-based study into the programmatic advertising supply chain, saying the mammoth and complex research effort shows just how urgent it is for the industry to improve transparency.

Increasing your brand’s share of voice in news media and taking advantage of positive attributes these environments provide not only makes your advertising more effective, it’s likely to weaken your competitor’s position too.

Brand advertisers are reportedly avoiding advertising on news media websites around coronavirus coverage, prompting an urgent call from both publishers and the Interactive Advertising Bureau (IAB) for them to stop the practice and get behind publishers and the media community. And it’s a call that’s now provoked a response from the CEO of the Australian Association of National Advertisers (AANA), John Broome, defending brand owners from cutting spend and preserving cash while reiterating the advertising community’s appreciation of trusted news sources and a commitment to working through issues.

According to media buyers and planners, and marketers, ​COVID-19 will have a bigger impact ​on advertising than the ​GFC​.