Interactive Advertising Bureau (Iab) Australia

Digital Marketing

IAB gets new chair

The Interactive Advertising Bureau of Australia (IAB) has confirmed Nine’s director of sales and publishing as its new chair.

Digital Marketing

What Lenovo has learnt about programmatic advertising

The onus is on client-side marketers to keep themselves educated on the latest advertising technology platforms if they want to drive more efficient and valuable customer engagement, Lenovo’s digital and social marketing leader, Danielle Uskovic, says.

Digital Marketing

Exclusive: IAG, Columbus debate digital advertising measurement pitfalls and perils

Last-click attribution remains the bane of the digital marketing industry, many in the industry agree. Yet widespread use as a result of technology, along with growing applications of artificial intelligence (AI) in programmatic advertising, could actually see brands beholden to this misguided approach for even longer.

Digital Marketing

IAB and Nielsen debut daily Digital Content Ratings

IAB Australia and Nielsen have officially taken the wrappers off their Digital Content Ratings scorecard, aimed at giving publishers, agencies and marketers daily digital audience data across all devices.

Digital Marketing

Australian online advertising expenditure reaches $1.88bn

Digital video and mobile are continuing their ascent as preferred online advertising channels for Australian brands, chalking up 43.8 per cent and 56.6 per cent year-on-year growth respectively, IAB’s latest research has found.

Digital Marketing

IAB: Consumers use adblocking for more than just ads

Almost 30 per cent of Australian consumers are using ad blocking technology on at least one of their connected devices but only 6 per cent have installed the technology on their mobiles, a new report has found.

Digital Marketing

IAB Australia gets a new CEO

The Interactive Advertising Bureau (IAB) Australia has brought on Southern Cross Austereo’s former chief digital officer as its new CEO.

Digital Marketing

Online advertising nearly cracks $6 billion in 2015

Australia’s online advertising reached nearly $6 billion last year and grew by nearly a quarter over the previous year, the latest Interactive Advertising Bureau/PricewaterhouseCoopers report has revealed.

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How a brand facelift and content strategy turned real estate software, Rockend, around

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Coles launches new sustainability initiative

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How Remedy is using digital marketing and commerce to drive conversion

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Blog Posts

Why conflict can be good for your brand

Conflict is essentially a clash. When between two people, it’s just about always a clash of views or opinions. And when it comes to this type of conflict, more than the misaligned views themselves, what we typically hate the most is our physiological response.

Kathy Benson

Chief client officer, Ipsos

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

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