Sheffield joins newly established Australia Post executive team

Former News chief digital officer joins to head up consumer and community at AusPost

Australia Post has confirmed former News Corp digital leader, Nicole Sheffield, is joining Australia’s postal player as its new chief of consumer and community.

Sheffield replaces Christine Corbett, who announced her departure from the business in March after more than 27 years in the business. Most recently, she was acting EGM of consumer and community, Australia Post’s first chief customer officer role.

Sheffield has spent the past 10 years with News Corp, holding such roles as CEO of News Digital Networks Australia and CEO of NewsLifeMedia before becoming chief digital officer in 2017. She was also formerly GM of lifestyle channels for Foxtel. Sheffield announced her departure from the group in February.

In a statement to staff, AusPost CEO, Christine Holgate, said Sheffield’s extensive career in marketing and media and her exposure to digital change were key reasons for her appointment. Sheffield will report directly to Holgate.

“Nicole is an outstanding marketing and business leader who combines a deep understanding of Australian consumers with vast digital experience,” Holgate stated. “She has enjoyed an extensive career in Australian media, where she has led businesses that, like Australia Post, are going through considerable disruption and require rapid transformation.

“Nicole’s energy, drive and proven leadership skills, coupled with her critical appreciation of what our community post offices are facing and their need to be strong and relevant for the future, made her an exceptional candidate for this very important role.”

Holgate said Sheffield’s appointment rounded out her executive leadership team and complements individuals such as COO and ecommerce lead, Bob Black; plus new head of products and innovation, Ingo Bohlken; international chief, Annette Carey; and EGM of business and government; Gary Starr.

It’s also a big step forward in gender equality at the executive table, Holgate added.

In her statement to staff, Holgate also thanked Corbett for her 28 years of service and her lasting legacy. Corbett officially leaves on 13 July.

"Christine indicated to me when I first joined Australia Post that she felt it was time for her to pursue new opportunities elsewhere. She offered to stay and support me while I transitioned into Australia Post, built our strategy and recruited our new executive leadership team. I am extremely grateful for her support to both myself and for her broader leadership at Australia Post," she said. 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu  

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

Read more

Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

Latest Podcast

More podcasts

Sign in