Sheffield joins newly established Australia Post executive team

Former News chief digital officer joins to head up consumer and community at AusPost

Australia Post has confirmed former News Corp digital leader, Nicole Sheffield, is joining Australia’s postal player as its new chief of consumer and community.

Sheffield replaces Christine Corbett, who announced her departure from the business in March after more than 27 years in the business. Most recently, she was acting EGM of consumer and community, Australia Post’s first chief customer officer role.

Sheffield has spent the past 10 years with News Corp, holding such roles as CEO of News Digital Networks Australia and CEO of NewsLifeMedia before becoming chief digital officer in 2017. She was also formerly GM of lifestyle channels for Foxtel. Sheffield announced her departure from the group in February.

In a statement to staff, AusPost CEO, Christine Holgate, said Sheffield’s extensive career in marketing and media and her exposure to digital change were key reasons for her appointment. Sheffield will report directly to Holgate.

“Nicole is an outstanding marketing and business leader who combines a deep understanding of Australian consumers with vast digital experience,” Holgate stated. “She has enjoyed an extensive career in Australian media, where she has led businesses that, like Australia Post, are going through considerable disruption and require rapid transformation.

“Nicole’s energy, drive and proven leadership skills, coupled with her critical appreciation of what our community post offices are facing and their need to be strong and relevant for the future, made her an exceptional candidate for this very important role.”

Holgate said Sheffield’s appointment rounded out her executive leadership team and complements individuals such as COO and ecommerce lead, Bob Black; plus new head of products and innovation, Ingo Bohlken; international chief, Annette Carey; and EGM of business and government; Gary Starr.

It’s also a big step forward in gender equality at the executive table, Holgate added.

In her statement to staff, Holgate also thanked Corbett for her 28 years of service and her lasting legacy. Corbett officially leaves on 13 July.

"Christine indicated to me when I first joined Australia Post that she felt it was time for her to pursue new opportunities elsewhere. She offered to stay and support me while I transitioned into Australia Post, built our strategy and recruited our new executive leadership team. I am extremely grateful for her support to both myself and for her broader leadership at Australia Post," she said. 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu  

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...

Vanessa Skye Mitchell

DNA-based marketing: The next big thing?

Read more

RIP holden

Max Polding

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.

David Andersen

DNA-based marketing: The next big thing?

Read more

Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...

Dotz Web Technologies

Predictions: 9 digital marketing trends for 2019

Read more

So who then is correct? The Research or The skilled Digital people.

Anene

Report reveals Australia faces digital skills shortage

Read more

Latest Podcast

More podcasts

Sign in