Consulting group pitches new initiative at helping marketing leaders to improve their business clout
PwC Australia has taken the wrappers off a new CMO Growth Agenda program aimed at helping marketing chiefs better link business transformation, customer experience and marketing to enterprise business ambitions.
The new program is being launched in conjunction with Melbourne Business School, with the Marketing Academy contributing learning modules, and has been spearheaded by PwC’s latest recruit and former Suncorp customer chief, Mark Reinke.
According to PwC, the invite-only program will encompass bespoke forums, led by its own subject matter experts and featuring international speakers as well as peer-to-peer learning. The cohort will meet in both Melbourne and Sydney.
“Few senior executive positions have been subject to as much change as that of the CMO,” commented PwC Australia managing partner and CMO, Mike McGrath. “There is a shortfall of credible and relevant development opportunities that are focused on the challenges and complexity the marketing function must now lean into to deliver sustainable competitive advantage to their companies.”
Reinke said the program is about providing tools and capabilities for marketers to identify, value and mobilise internally to deliver organic growth.
“Many organisations go down a merger and acquisition path to create new earnings streams. These are supported by deep quantitative analysis and robust valuation assumptions,” he said. “Now more than ever, there is a role for the CMO to bring these disciplines to organic growth alternatives.”
The program is being led by PwC CMO Advisory practice leader, Sunita Gloster, and will get underway from August.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
As the ‘Asian century’ becomes ever more prevalent and the Fourth Industrial Revolution gathers speed, marketers are having to surf a tidal wave of creative destruction. The choice is stark: Embrace change, or resign yourself to a Darwinian fate.
Many marketers, agencies - and everyone in between - get caught up on bubble references and data points. They’ll use Facebook best practice as the only best practice for Facebook executions and only consider metrics and responses of the one channel they’re expected to deliver on.
A few weeks ago, our Prime Minister, Scott Morrison took it upon himself to tell companies and their CEOs where to go when it came to societal issues. It wasn’t an organisation’s place to get involved. Instead, he said it should be left to governments to solve societies challenges.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Congratulations! So good to see a business turnaround with a good omni channel email lead strategy.Antanthonyidle.com
Anthony Idle
How Total Tools overhauled its omnichannel marketing
Well, you can always improve your service. Your customers will appreciate your efforts.
Mike Thompson
Report: Australian customer experience good but not great
Thanks for sharing! Terracotta Jewellery Online Shopping Ethnic Jewellery Online Shopping
Cotton Sarees Online
How data is driving the customers of a lifetime for BaubleBar
Informative blog. Xero is a well-known revolutionized accounting software, specifically developed to provide best User Experience and mak...
NavkarConsultancyServices
Xero evolves to fit a changing marketplace
>Writes article about how to show diversity in an authentic way>All featured opinions are from white women
Jennifer Metcalfe
Food for Thought: How can brands show diversity in an authentic way?