​Nestle USA’s entrepreneurial director of marketing plus Woolworths joins CMO Momentum line-up

Last day to get your earlybird priced tickets to our marketing leadership conference on 4 July in Sydney!

Nestle USA’s highly entrepreneurial director of marketing, Daniela Simpson, and Woolworths Australia’s director of marketing, Andrew Hicks, have both joined the line-up of speakers for this year’s CMO Momentum conference.

Recently cited in the Harvard Business Review for ‘bringing the brand back’, Simpson has built her career around taking brands and building them into thriving businesses. An entrepreneurial minded leader with 12 years in consumer packaged goods, she’s currently leading a half-billion dollar portfolio of brands at Nestle.

Daniela Simpson
Daniela Simpson


She and her team are responsible for driving growth on the business, outpacing the category growth. Using that same type of entrepreneurial spirit, Simpson also built the US $100 million Skinny Cow chocolate business from the ground up, and was a key executive player in the recent sales of the Nestle Confections & Snacks business for $US2.9 billion to Ferrero.

Simpson will be delivering the keynote address at this year’s CMO Momentum on ‘How to Innovate with a Speed and Nimbleness of a Start Up’.

Joining Simpson on stage is the director of marketing for Woolworths Food Group, Andrew Hicks, who will share the strategic role marketing is playing the grocery food giant’s customer-led transformation.

Hicks has been a significant player at Woolworths since joining its leadership ranks in 2012. Prior to becoming CMO two years ago, he was general manager of marketing of the Woolworths Liquor Group, leading the transformation of the BWS brand and extending Dan Murphy’s lead as Australia’s most iconic liquor retailer.

Hicks first joined Woolworths in 2008 as the National Marketing Manager of Dan Murphy’s. Prior to this, he was the National Marketing Executive for Musica, South Africa’s market- leading entertainment retail store. Hicks has also worked in the advertising industry include creative director roles with Ogilvy.

Andrew Hicks
Andrew Hicks


Simpson and Hicks are two of a stellar line-up of speakers CMO has recruited for CMO Momentum, our premier annual conference dedicated to leading and sustaining the modern marketing function.

Tickets are now on sale for CMO Momentum, so don’t miss your opportunity to hear from both local and world-leading marketing and business professionals.

It’s the last day earlybird tickets prices are available, so buy your tickets now! 

In addition, CMO is offering guests the opportunity to bring a suitable colleague for half price. Just another reason to get your tickets and attend Australia's premier marketing leadership event!

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

4 creative skills that will be useful forever

In recent times, the clarion call from futurists, economists, marketers, educators and leaders the world over is one of slight panic, “The world is changing and you’re not ready for it!” And of course, they make a very good point.

Kieran Flanagan and Dan Gregory

Speakers, trainers, co-authors

Why defining brand strategy is vital to capitalising on quick wins

Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.

Troy McKinnna

Co-founder, Agents of Spring, Calm & Stormy

3 ways to leverage the talents of your team to avoid disruption

​According to the World Economic Forum in its most recent The Future of Jobs report, the most important skills for the future are not technical, task-oriented skills, but higher-order skills such as creativity, social influence, active learning, and analytical thinking.

Gihan Perera

Futurist, leadership consultant

An interesting update considering that today is the easiest way it has ever been to measure contribution to the business as well as the h...

Frederic

State of the CMO 2019: Tenure shortens, pressure is on as marketers strive to demonstrate impact

Read more

I thought this was what Salesforce Audience Studio (formerly Salesforce DMP) was supposed to do. How are a CDP and a DMP different? I'm c...

Tony Ahn

Salesforce announces customer data platform

Read more

Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...

Clyde Griffith

Forget customer experience, human experience is marketing's next frontier

Read more

Great tips for tops skills need to develop and stay competitive

Nick

The top skills needed to stay competitive in a rapidly changing workforce

Read more

The popularity of loyalty programs is diminishing, though I'd say it is because customers are savvy enough to recognise when a loyalty pr...

Heather

It’s time for marketers to rethink their approach to ‘loyalty’

Read more

Latest Podcast

More podcasts

Sign in