Mark Reinke joins PwC’s CMO Advisory Board

Reinke will bring expertise in the changing role of technology in marketing along with the management of multiple brands in the same portfolio

Mark Reinke
Mark Reinke

Customer experience stalwart and marketing veteran, Mark Reinke, is joining the advisory board of PwC’s growing CMO Advisory Practice.

Reinke, formerly Suncorp’s group executive for customer, data and marketing, and chief customer experience officer, will take up the PwC role in July 2018. He recently left Suncorp, after 14 years in the business, in order to pursue fresh executive opportunities.

PwC’s chief creative officer, Russel Howcroft, said Reinke’s appointment will add tremendous firepower to CMO’s offering.

“Mark is one of the most respected senior marketing executives in Australia who understands the role marketing plays in the corporate growth agenda,” Howcroft said.

Reinke first joined Suncorp in 2004 and became general manager of group marketing in 2005. He was then appointed executive general manager in 2008, group executive marketing in December 2013, and chief customer experience officer in March 2016, before moving to the role of advisor in October 2017.

Prior to joining Suncorp, Reinke held senior marketing roles with Telstra. Reinke also spent 14 years with the BHP Group, including responsibility for development of new markets in the US and Mexico a range of senior roles responsible for profit and loss accountability in key Australian markets. Reinke was ranked #1 in the inaugural CMO50 list of Australia's most innovative and effective marketers in 2015.

Howcroft said Reinke will bring expertise in the changing role of technology in marketing along with the management of multiple brands in the same portfolio, which has been a significant focus of his recent role at Suncorp.

“The CMO Advisory Board has played an important role in our rapid growth, providing industry insights and a perspective on global marketing trends that are reshaping the CMO agenda," he said.

“Being able to draw on the experience and expertise of the Board has ensured that the work we have been doing is both future focussed and is solving the most important challenges facing the marketing industry.

PwC’s CMO Advisory focuses on the key areas of marketing, brand and media strategy, operations and structure and investment analysis and optimisation.

“Since launching at the start of 2017, PwC's CMO Advisory has been engaged by some of Australia's leading businesses, advising on complex marketing issues,” Howcroft said.

Speaking about his appointment, Reinke said he’s excited to work alongside a talented group of professionals at a time when marketing is pivotal to delivering earnings growth.

“New platforms and capabilities are enabling deeply accountable and engaging marketing campaigns and PwC is uniquely positioned to leverage these platforms to solve client problems.”

The full advisory board to PwC’s CMO Advisory practice includes: Mark Reinke, PwC advisory board member; Mark Buckman, PwC advisory board member; Mike McGrath, PwC partner, CMO; Megan Brownlow, PwC partner, editor - PwC Australia’s Entertainment & Media Outlook; Russel Howcroft, PwC partner, chief creative officer; Lawrence Goldstone, PwC partner, The Difference; Justin Papps, director and head of PwC CMO Advisory; and Sunita Gloster, director, PwC CMO Advisory.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in