Mark Reinke joins PwC’s CMO Advisory Board

Reinke will bring expertise in the changing role of technology in marketing along with the management of multiple brands in the same portfolio

Mark Reinke
Mark Reinke

Customer experience stalwart and marketing veteran, Mark Reinke, is joining the advisory board of PwC’s growing CMO Advisory Practice.

Reinke, formerly Suncorp’s group executive for customer, data and marketing, and chief customer experience officer, will take up the PwC role in July 2018. He recently left Suncorp, after 14 years in the business, in order to pursue fresh executive opportunities.

PwC’s chief creative officer, Russel Howcroft, said Reinke’s appointment will add tremendous firepower to CMO’s offering.

“Mark is one of the most respected senior marketing executives in Australia who understands the role marketing plays in the corporate growth agenda,” Howcroft said.

Reinke first joined Suncorp in 2004 and became general manager of group marketing in 2005. He was then appointed executive general manager in 2008, group executive marketing in December 2013, and chief customer experience officer in March 2016, before moving to the role of advisor in October 2017.

Prior to joining Suncorp, Reinke held senior marketing roles with Telstra. Reinke also spent 14 years with the BHP Group, including responsibility for development of new markets in the US and Mexico a range of senior roles responsible for profit and loss accountability in key Australian markets. Reinke was ranked #1 in the inaugural CMO50 list of Australia's most innovative and effective marketers in 2015.

Howcroft said Reinke will bring expertise in the changing role of technology in marketing along with the management of multiple brands in the same portfolio, which has been a significant focus of his recent role at Suncorp.

“The CMO Advisory Board has played an important role in our rapid growth, providing industry insights and a perspective on global marketing trends that are reshaping the CMO agenda," he said.

“Being able to draw on the experience and expertise of the Board has ensured that the work we have been doing is both future focussed and is solving the most important challenges facing the marketing industry.

PwC’s CMO Advisory focuses on the key areas of marketing, brand and media strategy, operations and structure and investment analysis and optimisation.

“Since launching at the start of 2017, PwC's CMO Advisory has been engaged by some of Australia's leading businesses, advising on complex marketing issues,” Howcroft said.

Speaking about his appointment, Reinke said he’s excited to work alongside a talented group of professionals at a time when marketing is pivotal to delivering earnings growth.

“New platforms and capabilities are enabling deeply accountable and engaging marketing campaigns and PwC is uniquely positioned to leverage these platforms to solve client problems.”

The full advisory board to PwC’s CMO Advisory practice includes: Mark Reinke, PwC advisory board member; Mark Buckman, PwC advisory board member; Mike McGrath, PwC partner, CMO; Megan Brownlow, PwC partner, editor - PwC Australia’s Entertainment & Media Outlook; Russel Howcroft, PwC partner, chief creative officer; Lawrence Goldstone, PwC partner, The Difference; Justin Papps, director and head of PwC CMO Advisory; and Sunita Gloster, director, PwC CMO Advisory.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training

Infosectrain01

3 ways Booking.com is improving its B2B marketing game

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in