Another example of how the customer must be king moving forward
In another example of how the customer must be king moving forward, Gateway Bank’s chief customer officer is shortly to become the bank’s new CEO.
Lexi Airey will take over from Paul Thomas, who after 14 years at the helm, retires as Gateway’s longest serving CEO at the end of March 2019.
Airey joined Gateway four years ago as its first chief customer officer, overseeing a wide remit and a singular view of the customer. Her current role encompasses customer experience, lending and transactional operations, strategic alliances, brand, marketing, sales, product and pricing.
“Lexi’s appointment from chief customer officer to CEO demonstrates Gateway’s commitment to putting the customer first, and people before profit. Over the last four years, Lexi has contributed across the business as a driving force behind our customer experience strategy, building new innovative partnerships and elevating our brand,” Gateway’s chair, Catherine Hallinan, said.
Hallinan thanked Thomas for his contribution, having steered Gateway through a period of great change.
“Paul’s mandate from the board when he started in March 2005 was to “reinvent Gateway”. Along the way, he had to contend with the loss of our membership bond and the impact of the Global Financial Crisis. Gateway now has assets of over $1 billion and world-class levels of customer satisfaction.”
Airey said there could not be a more exciting time to take on the opportunity.
“In the midst of the Royal Commission, now more than ever, Gateway can demonstrate its customer centricity and genuine empathy for the customer.”
Airey will work alongside Thomas as he hands over the reins over the next few months.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?
Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.
Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.
Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne
Rajat Kumar
Why flipping Status Quo Bias is the key to B2B marketing success
good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.
Tom Devid
Report: 4 ways to generate customer loyalty
Great post, thanks for sharing such a informative content.
CodeWare Limited
APAC software company brings on first VP of growth
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players
What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...
Salvador Lopez
Gartner highlights four content marketing platform players as leaders