Another example of how the customer must be king moving forward
In another example of how the customer must be king moving forward, Gateway Bank’s chief customer officer is shortly to become the bank’s new CEO.
Lexi Airey will take over from Paul Thomas, who after 14 years at the helm, retires as Gateway’s longest serving CEO at the end of March 2019.
Airey joined Gateway four years ago as its first chief customer officer, overseeing a wide remit and a singular view of the customer. Her current role encompasses customer experience, lending and transactional operations, strategic alliances, brand, marketing, sales, product and pricing.
“Lexi’s appointment from chief customer officer to CEO demonstrates Gateway’s commitment to putting the customer first, and people before profit. Over the last four years, Lexi has contributed across the business as a driving force behind our customer experience strategy, building new innovative partnerships and elevating our brand,” Gateway’s chair, Catherine Hallinan, said.
Hallinan thanked Thomas for his contribution, having steered Gateway through a period of great change.
“Paul’s mandate from the board when he started in March 2005 was to “reinvent Gateway”. Along the way, he had to contend with the loss of our membership bond and the impact of the Global Financial Crisis. Gateway now has assets of over $1 billion and world-class levels of customer satisfaction.”
Airey said there could not be a more exciting time to take on the opportunity.
“In the midst of the Royal Commission, now more than ever, Gateway can demonstrate its customer centricity and genuine empathy for the customer.”
Airey will work alongside Thomas as he hands over the reins over the next few months.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.
Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.
The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
“2019 will be the year brands leverage their social capital with consumers to help drive sales, answer questions, and act on the brand’s ...
Engenius
Predictions: 9 digital marketing trends for 2019
At the deeper levels of artificial intelligence, computing machines make all kinds of correlations among whatever data is available to th...
Fraction Tech
Is artificial intelligence riddled with bias? - Customer Design - CMO Australia
https://myiplookup.com/ - find your ip address and location information in our main page. Also there are many ip tools you can use : IP L...
savefrom
iSelect outlines new approach to arrest ineffective marketing as its reports full-year results
https://myiplookup.com/ - this website will allow you to View Alexa Ranking and graph Check http headers of a website, tool to compare te...
savefrom
The Star's first CMO creates all-new marketing team
Good tips to follow. Thank you!
Anna Travis
5 things every business can do to drive brand loyalty