Enterprisetalk
How Seafolly is riding the commerce wave for growth
Head of marketing shares the marketing and ecommerce technology innovations that are being used as a stepping stone for the brand's international expansion
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Vanessa Mitchell (CMO)
The need to expand internationally, while still remaining competitive locally and serving its customers better, has seen Seafolly integrate new ecommerce technology into its brands, with more to come.
In an effort to facilitate scalability, and offer seamless ecommerce, Seafolly, a brand that has been at the centre of Australian beach lifestyle for more than 40 years, has spent the last nine months implementing Salesforce Commerce Cloud (SCC). Its Sunburn website went live last August, followed by a new brand website in March.
But the transformation is not only about a big push for international expansion. Seafolly also recognises it can’t become complacent – certainly not in an environment of increasing customer demand for online shopping, and rising competition in a segment that is not a frequent purchase and can, in fact, be a pain point for some consumers.
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